A demi-fine day for jewellery
The sky-high price of gold is giving rise to an exciting new 'demi-fine' market sector prompting big name brands in the UK and around the world to invest heavily in its growth for 2018. London department store Selfridges has become the latest retailer to get behind this new category, investing 'significantly' in an expanded mid-range Spring Summer 2018 collection featuring among others Missoma, Charlotte Chesnais and Astley Clarke. Net-a-Porter has been doing demi-fine for a while and reports a 250% growth in demi-fine brands on their website while Pandora launched a new affordable collection for Spring Summer 2018 named ‘Shine’