PRESS RELEASE: Dimexon Marks 60 Years With New Brand Identity Centred On Light, Precision And Responsibility

Dimexon, a global leader in natural diamond manufacturing, marks its 60th anniversary with the introduction of a new brand identity that reflects the company’s evolution and future direction.

Since its launch in 1966, Dimexon has established itself as a trusted partner to leading jewellery and watch brands worldwide, combining technical precision with a long-standing commitment to ethical practices. The new identity reflects both this heritage and the company’s continued focus on innovation, traceability and sustainability.

The rebrand is anchored in the concept of light – the defining characteristic of every diamond, and an expression of Dimexon’s approach to transparency and responsible practices.

The redesigned logo incorporates subtle slashes, evoking beams of light as they pass through a diamond, and this distinctive light-beam motif repeats across the wider visual language. The colour palette, inspired by the tones of sunlight, introduces warmth and vitality, reinforcing the connection between light, beauty and responsible practices.

“Light has always been at the centre of what we do. It defines the beauty of a diamond, but also the clarity and transparency with which we operate. As we celebrate our 60 anniversary, our new identity reflects not a change in direction, but a clearer expression of who we are today,” said Rajiv Mehta, CEO and Director of Dimexon.

The rebrand will be introduced across all Dimexon touchpoints, including its digital platforms, communications and physical materials, over the coming weeks. This includes the launch of a new website at Dimexon.com.

“Our new visual identity is designed to resonate with the sophisticated expectations of our luxury partners. It is a key component of our long-term strategy, signalling our confidence in the future while remaining deeply connected to our foundational heritage," said Vishal Mehta, Group Director of Dimexon.

While the visual identity evolves, Dimexon’s core principles remain unchanged: precision in diamond manufacturing, responsible sourcing practices and long-term partnerships across the value chain.

“I would like to take this moment to pause and reflect on the first 60 years of Dimexon with pride, gratitude and a deep sense of responsibility for what lies ahead. The essence of the business remains unchanged: trust, integrity, craftsmanship. This is the guiding spirit of Dimexon, and that should never change,” said Pankaj Mehta, Founder and Chairman of Dimexon. 

This milestone comes at a time when the diamond industry is placing increasing emphasis on transparency and accountability. Through initiatives including traceability systems and ESG-led frameworks, Dimexon continues to align its operations with these expectations, ensuring that each diamond is supported by both technical excellence and responsible practices.

Dimexon’s 60th anniversary marks both a moment of reflection and a foundation for the future, as Dimexon continues to invest in innovation, manufacturing excellence and sustainable growth.

About Dimexon

Founded in 1966, Dimexon is a global leader in natural diamond manufacturing, supplying the world’s most prestigious jewellery and watch brands. The family-run company operates a manufacturing base in Coimbatore, India, which has a workforce that is 76% female. With sales offices in Mumbai, Dubai, Hong Kong, Paris and Antwerp, Dimexon combines technical precision with a long-standing commitment to responsible business practices, traceability and tech innovation. It offers SAP-backed full traceability on all its diamonds – even those measuring just one thousandth of a carat. For more information, visit Dimexon.com.