PRESS RELEASE: Maximalist jewellery is back, and the 70/30 rule keeps it in check

After several seasons of quiet luxury, statement jewellery is making a comeback for autumn/winter, and one jeweller has a simple rule for wearing it without looking overdone.

Bigger is better on the runways this season, and interest online is following. Pinterest search interest in “maximalist accessories” has more than quadrupled since the summer, and interest in “chunky jewellery” has more than doubled compared with this time last year.

Alex McMillan, founder of the UK jeweller jewellerybox, expects the trend to carry through the party season. “We have seen the era of quiet luxury have its time in the spotlight, but now we are seeing more bold choices elevate our looks, and I can 100% see 2026 party season full of chunky jewellery and maximalist rings, chains and earrings being used creatively,” he says.

He suggests a single bold piece is often all an outfit needs, but warns that too much can look like a costume. His answer is the 70/30 rule.

The 70/30 rule

• 70%: one statement piece. This is the focal point and carries the visual weight and drama: a large necklace, a bold cuff or dramatic earrings.
• 30%: smaller, simpler pieces for balance. Small bangles, plain studs or a few decorative rings. If the statement piece is a large necklace, for example, pair it with small studs and a couple of rings.

“This rule is all about impact,” explains McMillan. “It’s not about the number of pieces you wear, but how much impact those pieces provide. Aim for roughly 70% of your jewellery look to come from one bold statement piece and the remaining 30% to be made up of understated pieces which complement rather than compete.”

Chunky chains, such as herringbone and heavy curb designs, and large link hoops are among the styles leading the trend. Layering is popular too, with multi-row clasps that let wearers attach several necklaces at once.

jewellerybox is an independent UK jeweller specialising in 9ct gold and sterling silver jewellery. Its London workshop makes bespoke and personalised pieces from recycled silver and gold.