Confidence vote in 'Made in Britain' brand
Products stamped 'Made in Britain' have a greater chance of being sold, according to new research into consumer brands, with British brands perceived both at home and abroad as being good quality and stylish but more expensive. A survey conducted by British brand intelligence and consumer insights firm Attest, across 4,000 consumers, half in Britain and half US, found that 75% of people questioned said they would be more likely to buy a product with a Made in Britain label. Even though 1 in 3 Americans said they did not know any British brands, the most common name to crop