PRESS RELEASE: Abbott Lyon celebrates the joy of thoughtful gifting with hero ITV Christmas campaign

The personalised jewellery brand’s festive campaign, The Wonder of Gifting, is built around “the Double Aww”, the moment of joy shared by the giver and the receiver when a personal gift is opened.

Abbott Lyon has launched its Christmas campaign, The Wonder of Gifting, led by a television advert on ITV from 1 November.

The campaign celebrates the thought and emotion behind choosing a meaningful present. Its central idea, which the brand calls “the Double Aww”, is the moment of joy when a personalised gift is unwrapped, felt by both the person giving it and the person receiving it.

Founder and CEO Jezz Skelton explains: “You get two moments with an Abbott Lyon gift: one when you open it and see that it’s beautiful jewellery, and another when you realise that it’s personalised.”

The advert features the brand’s new collection, The Story of Us, which turns milestones in a relationship or family into keepsakes using birthstones, engraving and photographs. It includes:

• A bangle set with seven birthstones that mark seven milestones, with a message debossed inside the band
• An oval locket that holds up to four photographs, set with five birthstones, three initials on the front and an engraved message on the back
• Heart and oval signet rings, each set with five birthstones and a debossed initial

The pieces are made in stainless steel with gold- or silver-toned plating.

Over the festive season, the campaign will follow every stage of gifting, from the craft and personal touches that go into each piece to the memories made once it is opened and the traditions that bring families together at Christmas.

Abbott Lyon is a UK online retailer of personalised jewellery, watches and accessories. The Story of Us collection is available on its website.

Find out more: abbottlyon.com