PRESS RELEASE: Leading UK Jewellery Manufacturer Curteis Chooses SMO Gold for New Chain Collection
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The heritage British jewellery supplier has unveiled its latest offering, crafted in 9ct and 18ct SMO Gold for full transparency and traceability.
Leading UK-based precious metal jewellery manufacturer, Curteis, has chosen SMO Gold, exclusively supplied by The Betts Group in the UK, for its latest range of chains, giving new and existing customers access to a fully traceable and responsibly sourced precious metal option.
The new SMO Gold Chain Collection features a curated selection of 9ct and 18ct chains, focusing on proven, top-selling styles for the jewellery trade. Highlights include key chain patterns such as Curb, Trace and Spiga in a variety of widths and weights to suit different applications and customer requirements.
Independent jewellers now have the option to replenish their stocks of British-made Curetis chains crafted entirely in gold with guaranteed provenance. This new collection reflects Curteis’ commitment to responsible sourcing and recognises the growing demand among its client base for accountability within the jewellery trade.
The Betts Group Managing Director, Charlie Betts, says: “We believe that gold mining can be a force for good and positive change. By working with esteemed, trusted UK-based manufacturers like Curteis, we can share the SMO message of accessible, fully traceable and responsible gold with a far wider audience of independent retailers. With this partnership, High Street businesses can meet the expectations of their customers, who are consciously searching for products with authentic provenance.”
SMO only works with carefully selected member mines that adhere to the strictest ESG principles and undergo an annual assurance audit that is compliant with internationally recognised responsibility standards. These mines have vast reserves and can supply responsibly sourced gold, at scale and without additional premiums.
Curteis Operations Director, Claire Davies, adds: “Partnering with SMO represents an important step for our business. Being able to offer SMO Gold chains means we can give our customers complete confidence in the origin of this range. Traceability, responsible sourcing, and transparency are becoming increasingly important in our industry, and working with SMO allows us to deliver on those expectations while maintaining the quality and reliability our customers depend on.”
With more than 50 years of expertise, Curteis is recognised as the UK’s foremost specialist in manufacturing chains using both traditional and contemporary techniques. The business combines an extensive product range with its ‘Curteis Creates’ bespoke service, allowing customers to manufacture their own unique ranges using its dedicated facilities.
The SMO Gold Chain Collection will continue to evolve in line with consumer demand and market trends. In the coming months, the range will also be available to purchase via Betts Metal Sales in recognition of a closer working relationship between the two heritage suppliers.
Find out more about becoming an SMO Partner via singlemineorigin.com/pages/our-partners or email jewellery@singlemineorigin.com.
Speak to The Betts Group about accessing a range of responsibly sourced precious metals, including SMO, AgAIN Silver, Fairtrade and Fairmined: sales@bettsmetals.co.uk.
About The Betts Group
The Betts Group is one of the world’s oldest precious metal businesses, having been established in Birmingham’s Jewellery Quarter in 1760. We offer a range of specialist services, such as precious metal refining and manufacturing, and provide access to an unrivalled breadth of products, including investment bullion and coins, wedding rings, wrought items, grain and findings, and professional tools. Our in-house manufacturing facilities specialise in segregated refining techniques, bespoke coloured alloy production, and precious metal recovery from a range of waste materials.
As a vocal advocate of responsible sourcing, The Betts Group is the only licensed Fairtrade and Fairmined gold refiner in the UK. We have also pioneered Single Mine Origin (SMO) Gold, which offers luxury brands and retailers a responsible, fully traceable option without a premium price.
Today, we blend traditional and contemporary knowledge to provide outstanding customer service, products and leadership for the precious metals industry. We support manufacturing jewellers, designers, jewellery students and hobbyists by supplying a comprehensive range of bullion and jewellery supplies backed by an experienced and friendly team. Our goal is to protect our industry for future generations whilst driving ever-higher environmental and sustainability standards.
The Betts Group continues to operate from Birmingham’s Jewellery Quarter and is led by the ninth consecutive generation of the Betts family. We pride ourselves on being custodians of the past and pioneers of the future.
About SMO
SMO stands for Single Mine Origin. A global standard, established in 2017 to offer fully traceable, responsibly sourced gold, at scale. SMO Gold is only sourced from member mines, those operating responsibly and with transparency, adhering to the highest ESG standards, who are independently audited annually. Representing traceability, responsibility and transparency, SMO is driving positive change within the gold mining industry.
About Curteis
Founded in 1975, Curteis is one of the UK’s leading precious metal jewellery manufacturers, designing, producing, and supplying high-quality jewellery to retailers, wholesalers, and designers across the UK. From its origins in chain manufacturing, the company has evolved into a trusted industry partner, producing a diverse range of jewellery and services that combine traditional craftsmanship with modern manufacturing expertise. Known for its quality, reliability, and customer-focused approach, Curteis continues to support the jewellery trade with precision-made products and a commitment to excellence.
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