PRESS RELEASE: Platinum Jewellery Demand Continues Resilience Amid Market Fluctuations
Global platinum jewellery demand has shown notable resilience in the third quarter, as consumers in key markets seek value and authenticity amidst historic highs in gold prices, according to the Q3 2025 Platinum Jewellery Business Review (PJBR) released by Platinum Guild International (PGI). While elevated precious metal prices have softened broader jewellery sentiment, platinum is gaining share. Its inherent qualities—including natural white brilliance, exceptional durability, and high purity—are driving a compelling value proposition. “The current record-high price of gold represents a significant opportunity for platinum, as consumers actively seek a premium yet accessible alternative,” said Tim Schlick, CEO of
