Insta hashtags prompt sales in lockdown
The artist Matthew Burrows set up an artist-led movement and network on 16th March 2020 to support artists struggling financially during Covid-19 using the social media platform Instagram – with a simple pledge. The pledge #artistsupportpledge created a much needed route to market in lockdown for artists and makers. He released a statement saying that within a month “…from making the first sales pledge I am a little awe struck yet completely delighted by the momentum and viral take up of this campaign. It is not just an important network and survival mechanism for artists: It has become a global Hear