This time, it's personal: Gecko launch new Alphabet collection at Jewellery and Watch 2019
Personalisation was one of 2018’s most popular trends, according to the Business of Fashion- and it doesn’t seem to be going anywhere this year as Gecko unveil their new ‘Alphabet collection’ at Jewellery and Watch event today. Consumers, now more than ever, seek to define themselves. With the emergence and prevalence of social media platforms, people no longer see themselves as just consumers, but producers also. Self-image has never been more important, nor has the idea of one’s own ‘personal brand’. The idea of creating ‘personalised’ items for those with the most popular names or initials is outdated, with a