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Be Transported to Icelandic Countryside with Aurum by Guðbjörg’s 20th Anniversary Collection

To celebrate two decades of Aurum by Guðbjörg’s, the brand have launched the new collection, Erika. Celebrating the spirit of the brand’s origins, the collection evokes the Icelandic countryside; a young girl fascinated by the delicate flowers, collecting them for her mother. Icelandic jeweller Aurum was founded in 1999 by Guðbjörg KristínIngvarsdóttir, goldsmith and designer and Karl Jóhann Jóhannsson MBA. They run both the label and the Aurum store and workshop in the heart of Reykjavík. 20 years later, designer and goldsmith Guðbjörg Kristín Ingvarsdóttir, has drawn on her indelible memories of growing up for her inspiration in creating the very