The Luxury Institute recommends building brand equity through generosity and kind deeds in light of Covid-19
The Luxury Institute has published two White Papers in light of the Covid-19 global pandemic crisis. ' Luxury Institute Insights And Recommendations During The Covid-19 Crisis From The Global Luxury Expert Network ’ (23 March 2020) and ‘ Preparing To Reignite Your Luxury Business Post Pandemic’ (1 April 2020). An abstract of the White Papers reads: Build brand equity through generosity and kind deeds "Many mass marketing experts are advising brands to continue their advertising and public relations campaigns throughout the pandemic crisis. Some of that advice is triggered by the fact that the advertising and public relations industries are