Swarovski Launches: Atelier Swarovski Home
November will see the UK retail launch of Swarovski’s new luxury home accessories brand, Atelier Swarovski Home . The launch will take place at Selfridges London, as part of an unveiling of an exclusive brand pop-up in the department store’s new Accessories Hall. First presented in Milan during Salone Del Mobile in April 2016, Atelier Swarovski Home follows the success of the Atelier Swarovski jewelry line, which was launched in 2007. This new venture marks a significant development for Swarovski, signaling its continued evolution as a lifestyle brand. The debut collection, including singular pieces by celebrated designers Daniel Libeskind, Ron