Launch of the online-to-offline commerce platform
The launch of www.watchadvisor.com presents the first independent platform which connects watch retailers and brands with watch lovers worldwide. WatchAdvisor differs essentially from previous watch websites: For the first time ever, the Swiss watch industry has a neutral and cross-brand platform which currently offers detailed information on around 12,000 watch models in the price segment above CHF 2,000. A unique feature is the possibility the users engage directly with official watch retailers who offer the desired watch. In addition to its powerful search engine which can target esthetical and technical features of the watch, WatchAdvisor develops algorithms which - depending