Benchpeg Award Winner: Design for Commercial Sales
Benchpeg Awards 2016 Winner: Ching-I Chien Allure Spiked Drop Earrings This category invited entries to the competition which had been designed specifically to have price points for commercial markets and be produced in batch production or mass manufacture. Judges looked at the most economical way of manufacturing the submitted piece, and also considered the design aesthetic which best fitted into a current trend. The judges were also mindful of selecting the design that best represented a commercial impact in todays’ retail market. Ching-I’s inspiration for her submitted piece came from snakes and gemstones. She says of her design, "Playing with the