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Aurum by Guðbjörg to launch new retail strategy at IJL

Internationally recognised for their authentic, mindful jewellery and drive to innovate, leading Icelandic jeweller Aurum by Guðbjörg are introducing an exciting and original new way of working with buyers and retailers. The new strategy will be implemented for the first time for orders taken at the prestigious IJL at London’s Olympia, 2nd – 4th September 2018. In a novel departure from the traditional retail format, Aurum’s co-founders Guðbjörg Kristín Ingvarsdóttir, goldsmith and designer and CEO Karl Jóhann Jóhannsson’s mission is to simplify the way they work with their resellers in order to get closer to their stockists and cut out

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Appointment: Stephanie Phair Made New Chair of British Fashion Council

The British Fashion Council Board have announced that the new Chair of the organisation will be Stephanie Phair. The role will be formalised at the 5th July 2018 Board meeting with key meetings commencing as early as June. The tenure is for an initial three years, with the option to renew. Stephanie is the Chief Strategy Officer for Farfetch, the global tech platform for the luxury fashion industry, a position she has held since November 2016 and will remain in. The role of Chair will focus on Governance, ensuring the organisation is able to lead the sector in a changing

Matrixgold Tips & Tricks Part 2

Matrixgold Tips & Tricks Part 2 Join us on Tuesday 27 September at 10:00 for this 2 hour free webinar with MatrixGold CAD Tutor Jack Meyer. In the class we’ll discuss: NURBS problem solving strategy in MatrixGold The difference between Rhino History and MatrixGold Dynamic Commands, and how to get the most out of both Effectively managing and organising Dynamic Command trees The limitations of solid modelling We will be using the latest version of MatrixGold V3 and Rhino 7, Join us at 10am on Tuesday 27 September 2022 To enrol, visit the Eventbrite link at https://www.eventbrite.co.uk/e/matrixgold-tips-tricks-lecture-part-2-tickets-421717106217

Hoffmann Group UK aims to double in size with customer-centric reorganisation

Hoffmann Group UK , Europe's leading system partner for quality tools, workstations and personal protective equipment (PPE), has transformed its national strategy in order to better serve its customers. To provide its customer base with a more bespoke, effective service, the business is bolstering the number of experts available to advise and consult with clients. Specifically, the business is increasing technical expertise, introducing dedicated support for large national accounts and additional specialised resource to support services such as inventory management, calibration and repairs. The reorganisation also sees Peter Borrowdale, who joined the business last year, being appointed as National Sales Manager. Hoffmann

This week we go cuckoo over Amy Mead...

In week four of our lockdown chats, Benchpeg chats to jewellery designer maker Amy Mead of www.amymead.co.uk . Amy has been a designer maker for over 13 years, and we discuss the evolution of her brand and work, how its been in lockdown managing a house with three children, escape mechanisms and Instagram strategy. [youtube url=http://youtu.be/aqpBAuc00vE] Amy came to jewellery after recovery from ME, and started her jewellery journey at City Lit and landed up with a workshop in Hatton Garden. She’s founded a micro jewellery start up, and placed it on hold whilst becoming a full time

Edinburgh Assay Office’s CEO and Assay Master assumes international Chairman role

Scott Walter, who is the chief executive and master of the Edinburgh Assay Office will take up the role of chairman of the Convention on the Control & Marking of Articles of Precious Metals (CCMAPM) at the end of November. Mr Walter held previous roles within the Convention sitting on the Standing Technical committee and the Vision and Strategy Working group. Mr Walter has recently completed a five-year term as chairman of the International Association of Assay Offices, which culminated in its merger with the CCMAPM. The Edinburgh Assay Office has been testing and hallmarking precious metals since 1457 and is the trading arm of the Incorporation of Goldsmiths

Edinburgh Assay Office’s CEO and Assay Master assumes international Chairman role

IJL Show Director to step down after IJL 2017

International Jewellery London biggest stand alone jewellery trade event, will bid farewell to Event Director Sam Willoughby in October, after eight years at the helm and more than 13 years working for Reed Exhibitions. Willoughby and her team have developed unique and market leading features at IJL, including the VIP Diamond Club programme and an innovative 365-day strategy across content marketing, social media and industry support. At this year’s show, as well as over 500 jewellery exhibitors of which 150 are new, there is a revitalised Seminar Programme featuring brand new learning areas such as The Academy, Digifest and Skills

Are you making the most out of social media for your business? You could earn twice as much on the average order through Pinterest, over Facebook, new study suggests

Marketing yourself and your business can be tricky, and time consuming. The truth is no one knows your audience like you. However, if you're looking for new ways to shake up your strategy, a new study by Nosto may shed some light on new avenues for success. The study uncovers the true value of Pinterest and Instagram, showing that whilst they may not provide volume in term of traffic (compared to the liked of Facebook), they might encourage customers to spend more per order. While they drive relatively small amounts of traffic, Pinterest and Instagram deliver the highest average order values

Appointment: Victoria Houghton appointed as new Hamilton & Inches CEO

Hamilton & Inches has appointed Victoria Houghton as its new Chief Executive Officer with immediate effect. Houghton takes over from Stephen Paterson after a 40 year tenure and has been charged with managing a new company strategy which aims to double its turnover to £20 million over the next five years. Houghton’s rise to the top stands in the wake of any array of international luxury and retail experience which has included the role of Fashion and Accessories buyer at Next plc, River Island and M&S. She relocated to Bangkok, Thailand whilst in the position of Product Developer for Next

Appointments: Sarah Kitley-Spencer appointed IJL Event Manager

International Jewellery London, the jewellery industry trade fair event, has announced that Sarah Kitley-Spencer has been appointed as the new Event Manager. Sarah Kitley-Spencer has worked at IJL for the past seven years and Reed Exhibitions for ten years. In her former position as Marketing Manager at IJL, Sarah worked closely with her predecessor, Sam Willoughby and the wider team, to expand the show commercially - nationally and internationally. She has been involved in implementing many of the market-leading features at IJL 2017, including the newly formatted seminar programme and the innovative 365-day strategy, encompassing content marketing, social media and

Trollbeads Grow

Danish interchangeable jewellery brand Trollbeads has upped its game by building a highly interactive digital strategy that includes social influencers and brand ambassadors. Recently hosting a first of its kind digital party and inviting one of the UK’s biggest bloggers to become the face of a new season collection, Trollbeads is working to engage a target market that may not shop solely in the conventional brick and mortar way. 2016 saw Trollbeads focus heavily on the consumer experience offered to its customer and how to continue driving sales. To strengthen its digital position, Trollbeads recruited renowned fashion and lifestyle blogger

IJL 2016 Announce KickStarter Winner

Marina Skia has been voted by the industry as the winner of the eighth IJL 2016 ‘People’s Choice’ award and will receive a free stand in the IJL Design Gallery in 2017. Marina Skia is currently Artist in Residence at Sir John Cass, London Metropolitan University. She cleverly identified people and organisations with large groups of followers, mainly through Facebook, to engage their support of her campaign. This included several fashion bloggers as well as Cass students, staff and friends on Facebook. Her strategy paid off and her campaign reach grew thanks to numerous shares, new followers and messages of

Appointment: Judith Cobham-Lowe OBE the first woman Prime Warden of the Goldsmiths' Company

Wednesday 17 May marked the installation of trailblazing Londoner,   Judith Cobham-Lowe OBE,  as the first woman Prime Warden of the Goldsmiths' Company. Judith has a background in academia, corporate strategy and business leadership, and her year as Prime Warden will launch the decade running up to the 700th Anniversary of the Company's first Royal Charter. At least £70m  will be gifted by the Livery Company and its Charity over the next 10 years in support of the gold and silversmiths’ trade, apprentice training and other charitable activities. Recent projects include: Funding the ‘Worship and Life’ section of

New Appointment Shatters 700-year Glass Ceiling

Pandora Enters Indian Market With First Concept Store

PANDORA, the leading international jewellery manufacturer and retailer has entered one of the largest jewellery markets in the world, where the official opening of the first PANDORA concept store took place in India. This represents a significant milestone for the company and is part of PANDORA’s successful overall strategy of expanding its branded network globally. Today, the Company has more than 2,100 concept stores around the world and sells affordable high-quality jewellery in more than 100 countries. The new concept store, which is owned and operated by PANDORA’s distribution partner Pan India Charms & Jewellery Private Limited (Pan India), is

Top Drawer takes to the runway to present SS17 Trends

Design-led, international lifestyle event, Top Drawer, hosted its stand out Spring/Summer 17 (SS17) edition this January (15-17) at London Olympia. The must-see fashion show took centre stage presenting six key aesthetic trends for the upcoming SS17 season. The fashion show expertly showcased new directions in jewellery and accessories to inspire buyers to source with confidence, knowing what their customers will want to buy in the seasons ahead. Headline sponsor The Design Lab was the creative branding and strategy agency at the helm of this season’s catwalk. The dynamic fashion show featured key sponsors within the edit from Bahamian hand crafted

Watchfinder Clocks in with Brand New TV Advertising Campaign

Guerillascope is pleased to announce the launch of the new TV advertising campaign from Watchfinder, the UK’s leading online retailer of pre-owned luxury watches. The campaign, which aired live on August 8 , features on the likes of Sky News, Dave, the Sky Sports network, More 4, BT Sports, Discovery Channel and National Geographic, as part of a strategy targeting adults within the ABC1 demographic. Watchfinder specialises in the buying and selling of pre-owned luxury watches, with customers able to circumnavigate what can often be a stressful process by completing a simple online enquiry form. A preliminary quote is sent within one