De Beers nail colours to the synthetic diamond mast with Lightbox launch
Man-made diamonds might not be forever but they are for long enough to persuade De Beers to part with millions and millions to capitalise on the growing demand worldwide for cheaper, traceable stones. De Beers have in fact been producing lab-grown diamonds for years but only industrialists will have been familiar with their products, since they have been used only in equipment for mining and drilling and making semiconductors. Using them for jewellery was a step too far, they maintained, and they were vocal in their reluctance to go down the synthetic path. Until now that is. This week, they