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The Pommier Launch Crowdfunding Campaign

The Pommier is a London-based marketplace for handmade fashion accessories from 100+ independent designers. This week, the covetable marketplace is set to launch a crowdfunding campaign on Indiegogo. The campaign will feature an exclusive collection of 36 handmade fashion accessories that have been especially created by the designers for the campaign. They will be progressively released over the campaign's duration which is set to be spread across ten weeks in total. The Pommier have created an exclusive lookbook of fashion photography to offset the campaign of their fashion accessories. In addition to this, a campaign video showcasing

Jewellery & Watch - the #CreatingLove Campaign

Jewellery & Watch is celebrating the journey of creativity, craftsmanship, care and dedication that takes every piece of jewellery from its creator to recipient, with a bold new campaign for 2017 titled #CreatingLove. The campaign encourages individuals to share the personal and emotional stories behind their much-loved pieces, with professionals from across the jewellery and watch community helping to shine a light on how each piece is made, bought and sold with love. The show’s five campaign figureheads – Harriet Kelsall, Fei Liu, Simon Johnson, Alex Monroe and Gary Wroe – kick-started the campaign online to reveal their most treasured

IJL launches #withyou campaign

International Jewellery London (IJL) has announced a new marketing campaign - #withyou – inspired by its industry leading initiatives and designed to showcase its continuing commitment to the UK and international jewellery sector. The #withyou campaign will build on IJL’s experience as the UK’s premier jewellery industry event, focusing on the many ways that the show supports emerging design talents, established brands and industry-wide awards and events. These include IJL’s Gem Empathy Award in partnership with Gem-A and its sponsorship of both the Goldsmith’s Craft & Design Council Awards and the UK Jewellery Awards. Sam Willoughby, IJL Event Director, explained,

#BehindTheBling campaign catches on

A social media campaign to persuade jewellery companies to adopt a supply chain free of child labour has been given massive support following the publication of a Human Rights Watch report on responsible sourcing. #BehindtheBling , launched by the human rights group earlier this month and promoted at Baselworld 2018, has reached audiences of more than a million users with around 8,000 letters also sent to the 13 companies who were ranked in the report for their responsible sourcing practices. This coincides with an announcement by Chopard, who were ranked as ‘weak’ in the report that from July, it will

Watchfinder Clocks in with Brand New TV Advertising Campaign

Guerillascope is pleased to announce the launch of the new TV advertising campaign from Watchfinder, the UK’s leading online retailer of pre-owned luxury watches. The campaign, which aired live on August 8 , features on the likes of Sky News, Dave, the Sky Sports network, More 4, BT Sports, Discovery Channel and National Geographic, as part of a strategy targeting adults within the ABC1 demographic. Watchfinder specialises in the buying and selling of pre-owned luxury watches, with customers able to circumnavigate what can often be a stressful process by completing a simple online enquiry form. A preliminary quote is sent within one

Top female metalsmiths team up for UK campaign

Some of the UK's most distinguished female metalsmiths are set to launch a new campaign to promote the craft in Britain by exhibiting as a collective at the inaugural TRESOR Contemporary Craft in Basel, Switzerland next month. In a pioneering move, the group of award-winning internationally acclaimed artists, including Simone ten Hompel, Rebecca de Quin, Ane Christensen, Adi Toch and Juliette Bigley, will collaborate with a range of individual pieces and a specially made film which focuses on each artist and the craft. “We’ve worked beside and with each other, shared workshops and taught each other so it is particularly

Hatton Garden BID Launch Valentine's Day Campaign

The Hatton Garden BID has launched it’s first-ever Valentine's Campaign to showcase the romance and unique qualities of the area. Couples and individuals who purchase an engagement ring from participating Hatton Garden retailers will be entered into a prize draw. The draw prize will be a luxury Hatton Garden package, 'The Hatton Garden Experience', allowing the winning couple to sample the best of Hatton Garden's retail and hospitality. Those purchasing an engagement ring from selected Hatton Garden retailers between January 16th and February 19th will be entered into a prize draw to win this perfect proposal package for two! £250

Fabergé's Life in Colour campaign and Edible Easter Egg Experience

April is a busy month for Fabergé, as we begin to reach the Easter period, a time which is particularly special to the House of Fabergé. As well as launching their beautiful new campaign 'A Life in Colour', they have partnered with The Ritz London to create a luxurious edible experience. The new Spring campaign was shot by gem photographer Casey Moore, at Gemfields' ruby auction in Singapore. The campaign is centred around Gemfields' stunning uncut gemstones, in their raw, natural state, and the beauty of coloured gemstones responsibly sourced from Gemfields’ mines in Zambia and Mozambique.and the beauty of coloured

Jewellery Quarter Cemetery Memories Campaign

A chance to share your memories of the historic Jewellery Quarter cemeteries or make new ones at an upcoming event on 25 th April 2020 from 1pm to 3pm in Warstone Lane Cemetery. Key Hill and Warstone Lane cemeteries have been part of people’s lives in the Jewellery Quarter for generations, and lots of people have memories to share. The Jewellery Quarter Cemeteries Project is calling out for people who have a connection to the cemeteries to share their personal recollections which will form part of an exciting event. From residents and people who work or study in the Quarter,

Goldsmiths' Fair Launches 2017 Campaign

This autumn sees the highly anticipated return of an ever more stylish Goldsmiths’ Fair, the UK’s leading luxury destination to view and buy original precious metal jewellery and contemporary silver direct from the makers. Staged at the magnificent Goldsmiths' Hall, a stroll away from St Paul’s Cathedral, the 35th edition of the Fair features:            126 of the most exciting established and emerging gold and silver designer-makers; Special exhibitions including a cutting-edge video installation; A programme of engaging design talks and tours; The prestigious Best New Design Awards. Precious Mysteries , the theme of this year’s

#SheDressedMe campaign takes off ahead of UK Jewellery Awards

Guests at the UK Jewellery Awards will get the full paparazzi treatment next week after more than 20 designers signed up for the #SheDressedMe campaign and offered their jewels to ticket holders wanting to 'borrow' a bit of extra dazzle. The #SheDressedMe campaign, launched recently by the Women’s Jewellery Network (WJN), has attracted the support of a wide range of female jewellers, all prepared to loan out pieces to be worn on the red carpet to gain industry and general media exposure. They include Rachel Galley; Roseanna Croft; Judith Peterhoff Jewellery; Michelle Tuck Jewellery; Shen London; Mona Pink; Domino; Gecko;

Nicholas Wylde wins UK Jewellery Award for best Marketing Campaign

The annual UK Jewellery Awards was this year held at The Artillery Garden in July and brought together those members of industry involved in jewellery retail. Compared by TV Presenter Gethin Jones, the awards evening celebrated the past year’s achievements of jewellers on the high street. Nicholas Wylde and his team were recognised for their promotional activities, which celebrated founder Nicholas’ 30 years in business, by the presentation of Best Marketing Campaign Award. Promoting not only their own business, Bath’s Wylde Treasure Hunt brought the Bath high street and over 30 indie shops together, promoting the Bath shopping experience and

Amazonian Rainforests campaign launched at London Fashion Week 2018

Miranda Richardson, The United Nations and the Whitley Fund for Nature Join Fashion for Conservation on a Mission to Protect the Amazon at London Fashion Week AW18. Presented by Fashion for Conservation, The United Nations, Fashion Scout, Magpies & Peacocks, Hoja Nueva and the Whitley Fund for Nature (WFN), Fashion for Conservation (FFC) debuted their newest campaign to protect the Amazon featuring two designers' interpretation of Amazonian rainforests, keynotes by conservation leaders and support from the fashion community, Partnered with Whitley Fund for Nature, Fashion for Conservation has engaged influential members of the fashion community to become advocates for grassroots

Gemfields launches ‘Every Piece Unique’ global campaign to highlight responsibly sourced coloured gemstones

Gemfields launches ‘Every Piece Unique’ global campaign to highlight responsibly sourced coloured gemstones Gemfields, the world’s leading supplier of responsibly sourced coloured gemstones, has launched a global advertising campaign with Gutenberg Global and adam&eveDDB in order to raise awareness of responsible sourcing in the coloured gemstone industry and promote Zambian emeralds and Mozambican rubies. Gemfields believes that coloured gemstones should be mined and marketed by championing three key values [youtube url=http://youtu.be/gOuvHIlYlVo] – transparency, integrity and legitimacy – and seeks to challenge itself and the sector by setting new benchmarks for responsible sourcing. The campaign was designed to bring

Jewellery Industry expert Karin Paynter speaks at BAFTA on campaign she co-created

This week jewellery industry expert Karin Paynter saw the ERA 50:50 campaign which she co-created, backed by thousands of supporters including Emma Thompson, Olivia Colman and Lena Headey, bring together 200 of the most powerful names in the entertainment industry in one room and called on them to change the way women are represented on stage and screen. Currently, whilst women make up 51% of the population, there are 2 men for every 1 woman across film, television and theatre. Even in crowd scenes, men vastly outnumber women by more than 4 to 1. In fact, there are proportionately fewer

Gift card industry launches campaign to drive £2.3 billion high street recovery

The gift card and voucher industry, led by the Gift Card & Voucher Association (GCVA) , has urged the government to raise the tax free gift card limit to £500, which could bring the high street an estimated spending boost of more than £2 billion*. The proposal would involve the government increasing the tax-free gifting allowance of £50 currently permitted through HMRC’s Trivial Benefits Allowance to £500, and encouraging employers across the nation to use the scheme to thank their staff for their hard work over the past few months of COVID-19 uncertainty. This permanent increase initiative follows similar proposals

From 'Born this Way' to 'Born to Dare' Lady Gaga is the Face of New Campaign for Tudor Watches

Lady Gaga is a global, leading fashion icon, mindful of everything she wears. She has turned celebrity into a comprehensive art form. She knows full well that an outfit is a powerful message, an art performance. Every accessory is a way to shape her image, a means to an end. That's why when she chooses to represent a brand, we sit up and take notice. Created by the founder of Rolex, Hans Wilsdorf, the Tudor Watch Company was born with a mission to explore new territories, offering “a watch that (his) agents could sell at a more modest price than (his) [youtube

Jewellery house Alessa announces annual charity campaign to support families, women and children

Alessa Jewelry was born out of a fairy tale romance between Yuvraj Pahuja and Alessandra Robles, after meeting at the Gemological Institute of America. Inspired by Alessandra’s Guatemalan ancestry and Yuvraj’s family experience within the jewellery industry, the brand boasts striking, vibrant and edgy designs for the modern woman, whilst nodding to both Latin-American and Indian heritage. Six years ago, Alessandra; born and raised in Guatemala launched ‘Give Wings,’ a year-long charity initiative on a mission to give back to the community. As part of this, the brand teams up with Not-For-Profits that not only provide housing, health and educational

Small Business Saturday

Small Business Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities. The day itself takes place on the first Saturday in December each year, but the campaign aims to have a lasting impact on small businesses. In 2016 Small Business Saturday will take place on Saturday, December 3rd. smallbusinesssaturdayuk.com

Vibrant meets Vintage in Fei Liu's new 'Victoriana' Collection

For Autumn Winter 2019 Fei Liu Fine Jewellery will launch their new 18ct gold ‘Victoriana’ collection, which will form as part of a campaign with their top ten retail partners. Characterised by Fei Liu’s aesthetic of colour, three-dimension and femininity, the collection breathes new life into vintage inspired looks. The victorian-era stones are cut in two ways: the first being octagonal, popular in the Victorian Era, and the second is Octagonal, which is longer, giving it elegant appeal. For the campaign, Victoriana will exclusively launch with ten chosen retail partners, and will be promoted through offline, on social media and through

British Council Opportunities

UK in Venice 2018: Call for Exhibitor Details Calling all UK architects, designers and curators who are taking part in the Venice Biennale 2018: we'd like to hear about your event or exhibition. As part of the British Council's UK in Venice campaign, promoting British exhibitions and events at the Venice Art and Architecture Biennales, we would like to hear about any UK practices taking part this year. Please tell us about your involvement with all the details for your event or exhibition and we can then share this as part of the UK in Venice campaign via social media.

IJL 2016 Announce KickStarter Winner

Marina Skia has been voted by the industry as the winner of the eighth IJL 2016 ‘People’s Choice’ award and will receive a free stand in the IJL Design Gallery in 2017. Marina Skia is currently Artist in Residence at Sir John Cass, London Metropolitan University. She cleverly identified people and organisations with large groups of followers, mainly through Facebook, to engage their support of her campaign. This included several fashion bloggers as well as Cass students, staff and friends on Facebook. Her strategy paid off and her campaign reach grew thanks to numerous shares, new followers and messages of

Jeweller raises funds for Covid-19 Memorial Garden

After learning of the recent campaign in The Glasgow Herald to construct a memorial garden to commemorate those who have lost their lives to COVID-19 in Scotland, Caitlin Hegney was inspired to get involved and fundraise for the project. The jeweller was particularly moved by the proposal for the creation of a memorial garden in Pollock Country Park, having worked in Geilston Garden herself, recognising the profound effect that such an outdoor space can have on an individuals’ wellbeing and mental health. Hegney believes that it is essential to have a dedicated tranquil place that people can go to, where

CASS Jewellery & Silversmithing Launches Crowdfunder for ‘New Designers’ 2018

The last cohort of students on the Jewellery & Silversmithing BA degree course at The Cass School of Art, Architecture and Design have launched a Crowdfunder campaign towards exhibiting at the New Designers graduate show in 2018. It will be the last time the course exhibits as a dedicated jewellery and silversmithing specialist course. With funding unavailable from their university, the current cohort of students want to ensure their participation in the flagship show for new U.K. design graduates. As a celebration of the end of their degree and the beginning of their journies as designers / makers, the group

Amanda Mansell on why she is committed to creating a jewellery hub in Hatton Garden

Benchpeg spoke to Amanda Mansell this week, as she is nearing the end of her campaign to realise her jewellery hub concept ‘Loupe’ – a multi faceted initiative to support the jewellery industry in the heart of its geographical home. "When I was first introduced to the Hatton Garden jewellery industry about 20 years ago, so much of it operated behind closed doors. It wasn't easy gaining entry. I was lucky enough to receive help which opened some of those doors, but ever since then I’ve been involved in various projects and initiatives to help connect people and encourage the [youtube

NAJ, CMJ and Goldsmiths’ Company syndicate funds key research on jewellery consumers

NAJ’s Consumer Focus steering group will this month launch a survey to understand why people buy - and do not buy - jewellery. The group’s mission is to stimulate demand for the industry, with the end goal of a joined-up industry campaign to inspire more consumers to buy more jewellery, more often. Adam Jacobs, of Jacobs the Jewellers in Reading Chairs the group and said, “We are extremely thankful to both the CMJ and the Goldsmiths’ Company for supporting this important research activity for the good of the industry. Within the group we’ve been calling the project the jewellery census,

Insta hashtags prompt sales in lockdown

The artist Matthew Burrows set up an artist-led movement and network on 16th March 2020 to support artists struggling financially during Covid-19 using the social media platform Instagram – with a simple pledge. The pledge #artistsupportpledge created a much needed route to market in lockdown for artists and makers. He released a statement saying that within a month “…from making the first sales pledge I am a little awe struck yet completely delighted by the momentum and viral take up of this campaign. It is not just an important network and survival mechanism for artists: It has become a global Hear

Benchpeg catches up with Karin Paynter

As part of our lockdown chats series, this week Benchpeg catches up with Karin Paynter. Its a long one, but worth a listen, as we go through Karin's career, and the skill sets she developed intentionally and unintentionally along the way. Karin is an Independent Consultant, the Strategic Lead for Contemporary British Silversmiths and the Creative Director of ERA5050, a campaign for gender balance on British Stage and Screen. [youtube url=http://youtu.be/O0qcGGd67C0] She’s also a Medway trained Jeweller and Silversmith, with an MA from the Royal College of Art, is an award winning Silversmith in her own right, has

Henryka marks World Oceans Day with new sea life designs

The campaign to protect the oceans from plastics and other garbage is gaining momentum and British jewellery maker Henryka has signed up with a commitment to reducing waste and by extending its sea themed range to draw attention to World Oceans Day on June 8th. Blue Planet II, the hit BBC TV series that delivered a clear and shocking message about the scale of the plastics problem and the harm it was doing to the ocean's ecological systems, has triggered a flurry of interest in all things related to saving the oceans, including jewellery featuring designs of sea animals under

Lily Blanche wins Business Women Scotland Award

Stirling-based jewellery company Wow (Scotland) Ltd has triumphed in the main Scottish awards for female entrepreneurs. The company, which trades under the name Lily Blanche, won the award for best use of social media in the BWSWES Awards run jointly by Business Women Scotland and Women’s Enterprise Scotland. Founder Gillian Crawford was presented with the award by the Financial Times’ Miss Moneypenny and Dean of the Edinburgh Business School, Professor Heather McGregor. The company won the award for its Facebook campaign Lin’s Locket, which promoted the Lily Blanche Memory Keeper Locket. This innovative locket opens to reveal six secret photographs

Stephen Webster promotes end of single use plastic with the Last Straw

Jeweller to the stars Stephen Webster, has partnered with the Plastic Oceans Foundation to highlight the need to end the use of single use plastics, like straws, in his latest environmental campaign. In response the world’s plastic pollution problem, whereby the UK alone uses mind-boggling 8.5 billion straws every year, which are among the top 10 items found in beach clean-ups and take over 200 years to break down, Webster has launched his latest project 'The Last Straw'. Handcrafted in sterling silver, a perfect material known for its anti-bacterial qualities, 'The Last Straw' will be personalised with the owner’s name

Dazzling debut for Leopard Awards

A new campaign aimed at preserving British jewellery making traditions and nurturing new talent got off to a glittering start this week with the launch of the Leopard Awards, organised in conjunction with the Princes Trust, at the Goldsmiths' Hall in London. The guest list was packed with London's most sparkling celebrities, four of whom were lucky enough to leave with a cut diamond after sponsors De Beers donated four cushion cut diamonds from their Forevermark Black Label Collection. The prizes were awarded to the guests who were fortunate to find a gold star in the chocolate log desserts! Among

Enterprise Nation Female Start-up of the Year 2017

Call for Applications: Enterprise Nation Female Start-up of the Year 2017 On 20 October at the Festival of Female Entrepreneurs Enterprise Nation will be crowning the next Female Start-up of the Year! Taking place in Bristol, the competition is powered by Facebook's She Means Business campaign. A winner will be announced live on stage at the event and receive amazing prizes to help them and their business flourish and grow. Are you a member of Enterprise Nation ? If so, apply today for the chance to win! For more information on how to enter, this year's criteria and our panel of

Jewellery glitterati to launch Leopards Awards for Excellence in Jewellery

The inaugural Leopards Awards for Excellence in Jewellery is set to get top billing at a Goldsmith's Hall Gala dinner next week, flagging up a new British campaign to raise the profile of British designers and encourage jewellery training among young people from underprivileged backgrounds. Organised by a group of leading lights in the UK jewellery profession, the Gala Awards will be the first official event to showcase the work and plans of the Leopards, who were fornmed in 2016. They include designers Solange Azagury-Partridge, Shaun Leane, Theo Fennell and Stephen Webster plus Carol Woolton, jewellery editor of Vogue magazine

Jeremy France Jewellers delights with glitz at The Odd Ball

On 19th November, guests gathered at the Hilton, Ageas Bowl, for a night that had promised to be a visual masterpiece of unrivalled glamour and intrigue. Hosted by married actors Sarah Parish and James Murray, the sold out ‘Odd Ball’ was in aid of the Murray Parish Trust and their nationwide #2MillionSteps campaign, to raise £2 million for a state of the art children’s emergency and trauma department at Southampton General Hospital. Guests embraced the steampunk Trash and Tiaras dress code, with an abundance of aviator goggles, tiaras and top hats on display. Greeted by men on stilts and golden

British Fashion Council Releases #LONDONISOPEN Video

London is a fashion, business and cultural capital and is open for business. The British Fashion Council is supporting Mayor Sadiq Khan’s #LondonIsOpen campaign by releasing this exclusive film. [http://youtu.be/ebXs4Wnb2ds] Mayor of London, Sadiq Khan said, “London Fashion Week begins today, showing that London is open to the world and is an international leader of creativity and entrepreneurship. There’s a fantastic range of designers and talent on the schedule this season, highlighting the very best the industry has to offer – from big brands to independent retailers, the London fashion scene has never been more diverse. The fashion

Hockley Mint Welcomes Peruvian Fairtrade Gold Miners to Birmingham

Award winning fine jewellery and bridal jewellery manufacturer Hockley Mint welcomed Peruvian Fairtrade gold miners to it's factory in Birmingham’s Jewellery Quarter earlier this month, producing a video of the visit that it will use to promote Fairtrade gold on its website and across social media platforms. Peruvian Fairtrade gold campaigner Dajhanna Zarate, who is the daughter of a gold miner in Sotrami, was accompanied by Macdesa miner Roger Arcos Ponte on the visit to Birmingham. The two guests were in the UK as part of a wider Fairtrade gold campaign with the Fairtrade Foundation, and were invited to Hockley Mint

Thomas Sabo Launch AW16 Images Featuring Frankie Bridge

Thomas Sabo, the global premium lifestyle accessory brand, is delighted to release their new images featuring UK and Ireland ambassador, Frankie Bridge. Thomas Sabo is releasing three exclusive Autumn/Winter images, featuring Frankie Bridge, which continue to be inspired by the universal ‘Together’ message that defines Thomas Sabo this season. In the shoot, which took place earlier this year, Frankie is seen modelling pieces from the brand new Autumn/Winter 2016 line in the series of images. The campaign displays an edgy and rock selection of jewelley, on-trend for the season ahead; which includes elements of the AW16 Prana, Triangle Diamond, and Nile Treasures collections

Heart to Heart with Thomas Sabo

Thomas Sabo believe that love does not need grand words, merely small gestures from the heart. They are highlighting their heart items from the current collections in the lead up to Valentine’s Day this year. Thomas Sabo believe that love does not need grand words, merely small gestures from the heart. They are highlighting their heart items from the current collections in the lead up to Valentine’s Day this year. The Valentine's Day campaign was launched on January 24 and will run up to the day itself, February 14 and will provide a 15% for loved up purchasers. The Sabo

Vanilla Ink Launches Scottish Jewellery School

Vanilla Ink Studios has teamed up with Goldsmith Scott McIntyre to create the Vanilla Ink Jewellery School; aimed at bridging the gap from education to industry, helping to shape and grow the jewellery trade across Scotl and. Glasgow based Vanilla Ink Studios want the new school to inspire, educate and empower the jewellery and silversmith industry by helping to mould the next generation of goldsmiths. Just like any new and innovative idea, a helping hand unleashes the potential to soar to success. So Vanilla Ink Studios have also now launched a crowdfunding campaign where they hope that together with help

The UK Jewellery Awards 2017

Celebrating their 25th anniversary in 2017, the UK Jewellery Awards for the retail industry are judged by industry. Over the last 25 years the awards have built up an unrivalled reputation for recognising excellence and outstanding practice across the jewellery and watch trade in the UK with categories spanning retail, design, manufacture, supply and employment. Each year the event attracts in excess of 600 guests who come together to network and celebrate the achievements of their peers. For the 2017 awards two new enterable categories, Marketing Campaign of the Year and Retail Sales Star, have been introduced along with another

Fairtrade Gold Jewellery UK Push

The Fairtrade Foundation have unveiled an exciting new initiative as part of its Fairtrade Gold campaign, tagged ‘I DO’, to stamp out practices that have tarnished the jewellery industry’s reputation. The push will kick off with a series of five nationwide conferences which will be held across England, Scotland and Wales throughout September and October. It will also include the launch of a unique new e-learning platform, a Fairtrade gold business advice clinic and seminar hosted by International Jewellery London, and the creation of a suite of new business resources and new campaigner literature. The conferences will be attended

IJL 2017 Launch New Exhibitor Support Programme

International Jewellery London 2017 will be launching a special complementary support programme for all exhibitors this year to ensure that they maximise their experience and commercial success at this year’s show. The programme is an integral part of the # withyou campaign, designed to showcase IJL’s continuing commitment to provide year-round support to the UK and international jewellery sector. Summer Masterclass A comprehensive programme of pre-show support includes online assistance, tailored blog content and webinars on exhibiting guidelines. The initiative comes together in a one day, free-to-attend, Summer Masterclass on 15 June, where all IJL exhibitors are invited to

International Women's Day 2017

IWD 2017 #BeBoldForChange For International Women's Day 2017, we're asking you to #BeBoldForChange . Call on the masses or call on yourself to help forge a better working world - a more gender inclusive world. Submit your #BeBoldForChange action via the IWD website. International Women's Day Last year, organizations and individuals around the world supported the #PledgeForParity campaign and committed to help women and girls achieve their ambitions; challenge conscious and unconscious bias; call for gender-balanced leadership; value women and men's contributions equally; and create inclusive flexible cultures. From awareness raising to concrete action, organizations rallied their people to pledge