The Creative Business
‘The Creative Business’ is a collaborative research project setup by artist and creative producer Antonia Beck, and Dr Jacob Salder (Centre for Enterprise, Innovation and Growth, Birmingham City University). This project will look to better understand business practice in the creative sector, specifically focusing on arts / performance-based creative industries. The objective of the project is to support and examine development for arts-based businesses, in particular how this relates to and can be informed by more mainstream approaches. It is expected this project will contribute toward enhancing understanding of the development needs of arts-based creative industries, and through this inform