UK Fashionistas Still Far More Likely to Buy Clothes on Desktop than on Mobile
Following the end of London Fashion Week yesterday, new research released today highlights a surprising trend amongst the UK’s fashionistas who are still relying on their desktops, instead of smartphones to buy clothes, despite mobile eCommerce as a whole accounting for 51% of online purchases in the UK. • UK consumer spends an average of £116 on desktop for a fashion purchase, versus £89 on mobile, despite mobile eCommerce as a whole accounting for 51% of online purchases in the UK • Despite this, UK is in the top three for mobile purchases of clothes in Europe, with the Nordics and France