What can Jewellery Businesses Learn from the Celestial Trend?
A recent report by WGSN, the leading experts in fashion forecasting, reveals that astrology themed fashion is going nowhere this year. Americans spent $2.2m on mystical services in 2018, according to research firm IBISWorld, while a Pew Research Centre survey of American adults released last year found that 37% of women and 20% of men said they believed in astrology. According to the report, the rise in New Age spirituality has emerged as a result of anxiety. Political, societal, economic and environmental concerns leave us searching for meaning and control in our lives. Let’s face it though, the skies will