Jewellery Brand Fenton introduces luxury loyalty programme
Fine jewellery company Fenton has introduced a new reward based peer-to-peer recommendation initiative with exclusive fine jewellery as the prize. Fenton is offering its fans, followers and customers the opportunity to spread the word and share the love thanks to its ‘The Karma Club’ = a new loyalty programme from the digital first, direct-to-consumer, fine jewellery brand. The new scheme means everyone has the opportunity to own a fine jewellery collection simply by referring friends and before having even made a purchase, a first for a luxury brand that continues to innovate within its field. Known for its colourful engagement