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Are you making the most out of social media for your business? You could earn twice as much on the average order through Pinterest, over Facebook, new study suggests

Marketing yourself and your business can be tricky, and time consuming. The truth is no one knows your audience like you. However, if you're looking for new ways to shake up your strategy, a new study by Nosto may shed some light on new avenues for success.  The study uncovers the true value of Pinterest and Instagram, showing that whilst they may not provide volume in term of traffic (compared to the liked of Facebook), they might encourage customers to spend more per order. While they drive relatively small amounts of traffic, Pinterest and Instagram deliver the highest average order values

Shopping habit shift: Global data reveals that fashion shoppers now spend more via their phones than their computers

A new global study of ecommerce in fashion, conducted by Nosto, reveals that customers are finally spending more on their mobiles than traditional online shopping- 44% vs 46% (the remainder being purchases on tablet devices). Nosto’s findings are based on an analysis of the first comprehensive analysis of shopper behavior in growth-stage fashion ecommerce for 2019 based on an analysis of 1.2 billion site visits for the 12 months of 2018. : 95% of the stores in the sample generate online sales between $500k and $30m, a minimum of 1k monthly site visits and a minimum of 300 orders a