Shopping habit shift: Global data reveals that fashion shoppers now spend more via their phones than their computers
A new global study of ecommerce in fashion, conducted by Nosto, reveals that customers are finally spending more on their mobiles than traditional online shopping- 44% vs 46% (the remainder being purchases on tablet devices). Nosto’s findings are based on an analysis of the first comprehensive analysis of shopper behavior in growth-stage fashion ecommerce for 2019 based on an analysis of 1.2 billion site visits for the 12 months of 2018. : 95% of the stores in the sample generate online sales between $500k and $30m, a minimum of 1k monthly site visits and a minimum of 300 orders a