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Jewellery buying sentiments highlighted as NAJ publish consumer research

The National Association of Jewellers has published its consumer research on the role of Jewellery in the lives of UK customers, in whitepaper and research report format. Profiling the opinions of more than 2500 consumers, the ‘outside in’ research is one of the largest market research activities to be carried out by the trade for a decade, and a first for the Association. Supported by The Company of Master Jewellers and The Goldsmiths’ Company , the research is now available to download. Download Whitepaper The report identifies key themes underpinning purchases such as ‘to celebrate or commemorate a relationship’, which