Emma Aitchison Ditches Gold-Plated Items in the Name of Sustainability
We caught up with Emma Aitchison, founder of the eponymous jewellery brand. Recently, Emma has taken the decision to eliminate gold-plated jewellery from all future collections in the name of sustainability. Gold-plated jewellery is popular due to its mimicry of timeless gold coupled with its comparatively much lower cost and accessibility. Much focus has been given to sustainability over the past few years, with the consequences of our disposable lifestyles – especially the effect of ‘fast-fashion’ - widely reported on. The labour-intensive process of stripping gold-plate in conjunction with the relatively low cost of new pieces, often makes replacement