The 4th international In Pursuit of Luxury (IPOL) Conference
The 4th international In Pursuit of Luxury (IPOL) Conference
Milan, Italy
28 - 29 May 2020
'Luxury in the Age of Technology'
This 2020 conference provides a platform to continue to expand our understanding of luxury. As with previous conferences we welcome contributions from various disciplines and practices including automotive, architecture, engineering, fashion, product, digital design, retail, hospitality - all of which explore luxury through a critical lens to encourage debate.
The 2020 IPOL conference will be held in collaboration with the Design Department - Politecnico di Milano / co-chaired by Associate Professor, Dr Chiara Colombi
Our key questions:
- How is the luxury market changing?
- How is technology impacting on this change?
- How are luxury corporations adopting technology?
- How can innovation and technology play a strategic role in implementing a circular economic model?
- Why innovate?
- What is innovation?
Our four themes:
- Luxury and Technology Adoption, data acquisition, AI, AR, VR, social media
- Luxury and Innovation: The retail environment (physical and online), communication, branding, manufacture, materials, craftsmanship
- Democratised Luxury: Collaboration, supply chain, branding, the retail environment
- Luxury and the Circular Economy: Social responsibility, materials, distribution, manufacture, sustainability
Luxury and Technology
This theme addresses technologies which impact on luxury, in terms of adoption, data acquisition, Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), and social media.
Luxury and Innovation
How does innovation affect/impact/alter our experience and understanding of what constitutes luxury, including changes to the retail environment (physical and online), new forms of communication, branding, manufacture, materials, and craftsmanship.
Democratised Luxury
Consideration of democratised luxury will include collaboration, supply chain, branding, the retail environment.
Luxury and the Circular Economy
Issues of social responsibility will inform this theme, including materials, distribution, manufacture, and the ethics and practices of sustainable luxury.
Register
For More Information
