Diamonds are no longer a girl’s best friend… according to 58% of millennials
Millennials are ditching bling traditional diamonds, in favour of unique styles and brightly coloured stones for their engagement rings Research shows that diamonds are no longer a ‘girl’s best friend’, according to millennials. A survey of 5,000 people between the ages of 23 and 38, showed that 58% opted for independent designers and 'bespoke' one of a kind pieces in coloured stones to commemorate their forthcoming nuptials, whilst 32% chose their birth stone - and 25% chose the birth stone of a beloved family member. This follows recent reports that millennials are choosing to save up and invest in 'collectable'