Luxury Institute: The Three Skills Of Luxury Customer Experience In The Digital Age
In the Luxury Institite's second July white paper, they challenge luxury executives and brands to step up and lead advanced personalization in the digital age. To do so, they believe that it requires mastery of three critical skills: personal data expertise, AI expertise, and emotional intelligence expertise. Luxury executives and brands that fail to master this triad of critical skills will be marginalized, or worse. This is a challenge worthy of the luxury goods and services industry. Most brands in the luxury goods and services industry were late to the last decade’s digital transformation party. Others are resting easy because