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Kritha: The eco of the tradition

It is always interesting to see contemporary designers continuing the tradition. Krithaa is an Indian brand that reinterprets the tradition of Indian craftsmanship with a new look and attitude. It uses and further develops some concepts belonging to the traditional philosophy making it as its own identity, and then elaborate a coherent and original aesthetic writes Ilaria Ruggiero. All characterized by a contemporary look, which uniforms the pieces as well as the visual language. In general, their design philosophy is driven by the idea of ‘adaptive re-use’ and ‘context building’. Each of the designs has one urban collectible; that urban collectible