Aurum by Guðbjörg to launch new retail strategy at IJL
Internationally recognised for their authentic, mindful jewellery and drive to innovate, leading Icelandic jeweller Aurum by Guðbjörg are introducing an exciting and original new way of working with buyers and retailers. The new strategy will be implemented for the first time for orders taken at the prestigious IJL at London’s Olympia, 2nd – 4th September 2018. In a novel departure from the traditional retail format, Aurum’s co-founders Guðbjörg Kristín Ingvarsdóttir, goldsmith and designer and CEO Karl Jóhann Jóhannsson’s mission is to simplify the way they work with their resellers in order to get closer to their stockists and cut out