PRESS RELEASE: For Sea Dreamers and Coastal Wanderers
Dainty London, the award-winning sustainable jewellery brand founded by former NHS Children's Heart Transplant Specialist Jade, today announces a revolutionary brand evolution that positions the company as the pioneer of "Coastal Luxury" – a new jewellery category that bridges Cornwall's untamed maritime heritage with London's sophisticated craftsmanship. The brand's new positioning, " For Sea Dreamers and Coastal Wanderers, " speaks directly to modern professionals who maintain their connection to the ocean while navigating urban success. This evolution comes as Dainty London continues its remarkable growth trajectory, with celebrity endorsements including Kylie Minogue's Oscars appearance and features in British Vogue, Tatler,