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WB The Creative Jewellery boss extols 'right fit' Heimerle & Meule deal

The acquisition of Birmingham-based WB The Creative Jewellery Group by German group Heimerle & Meule represents an ‘absolutely right fit’ according to managing director Andrew Morton and will give added security for the futures of around 180 staff. Andrew Morton - WB The Creative Group Managing Director The process of selling WB The Creative Jewellery Group, which owns Domino, Gecko and Weston Beamor to the 173 year-old Heimerle & Meule, one of Europe’s largest precious metal suppliers, started in 2016 when owners Viv and Patrick Fuller decided the time had come to think about retiring. It had been established by