Kritha: The eco of the tradition

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It is always interesting to see contemporary designers continuing the tradition.

Krithaa is an Indian brand that reinterprets the tradition of Indian craftsmanship with a new look and attitude. It uses and further develops some concepts belonging to the traditional philosophy making it as its own identity, and then elaborate a coherent and original aesthetic writes Ilaria Ruggiero.

All characterized by a contemporary look, which uniforms the pieces as well as the visual language.

In general, their design philosophy is driven by the idea of ‘adaptive re-use’ and ‘context building’.

Each of the designs has one urban collectible; that urban collectible in-turn has a strong sense of reminiscence of age, time, meanings, relationships hidden in it. The idea is not to decipher what it brings along with it but it is the mere joy of celebrating its openness to adapt to a new form, keeping intact its past associations.

The pieces also carry a sense of incompleteness so that the user can associate their own idea of time and space to it.

The new collection ‘FLUX’ is an interpretation of a state of textural impermanence observed in collected metal pieces. It addresses the idea of ‘sankhara’ interpreted as mental dispositions; hence there is an imbalance and restlessness in the composition of the pieces.

The designs are rendered (finished) in a way that it retains the essence of its original texture as an attempt to celebrate the changing surface textures of metals.

Kritha Makwana, the designer, developed a passion for jewellery while studying at the School of Architecture. In 2012, while sketching for a mapping exercise to study spatial constructs in the old city, she found a sewing machine bobbin and a rusted metal hinge lodged within a heap of metal waste. Exploring further she founds more interesting, abstract and undefined metal waste.

Studying architecture helped her to understand the foundation of design ethos, and exposed her to be comfortable working with different materials and mediums.

`Krithaa`, the studio, came a natural outcome of working back and forth with jewellery, while practicing as a freelance architect. Gradually, after gaining more focus on jewellery making, she took a sabbatical from architecture and interior designing and started working more on the brand. 


Photo credits:

Photo Nitesh Jain

Model Mallika Bhandari

About the Contributing Writer

Ilaria Ruggiero is a cultural manager and curator working in the field of contemporary art. She is the founder of Adornment - Curating Contemporary Art Jewelry, a curatorial integrated project dedicated to contemporary art jewelry. It aims to develop the knowledge and consciousness of contemporary jewelry as artistic discipline and as ground search for technique, aesthetics, and philosophy.


Ilaria Ruggiero


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