Joya Barcelona 2018: An Interview with the Director Paulo Ribeiro
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Ilaria Ruggiero met the Director of Joya Barcelona, Paulo Ribeiro, for few questions about what will be most exciting at this years fair, the 10th edition!
The 2018 edition of Joya Barcelona is expected to be a celebration of the past ten years of very successful editions, and it is meant to be over the top!
JOYA is a platform that during these ten years has served as a space for interaction, debate and meeting point of art jewellery sector in Spain, artists and galleries, private collectors and cultural elite, with a complete program of events, exhibitions, conferences and with the support of important publications and media on and off line.
In its ten editions the Fair presented 1,818 artists gathering more than 22,000 visitors, and more than 400 national and international media.
The most important change for this edition is the new venue appointed to host the fair, Disseny Hub Barcelona, an open, innovative and experimental municipal facility that is physically and conceptually designed to be the engine and driver of the knowledge economy, creativity and innovation.
We met the Director of the Fair, Paulo Ribeiro, for few questions about what will be most exciting this year!
IR: This year edition of the Fair presents a lot of news and developments. Starting from communication strategy, photo shooting, location… can you summarize the major changes giving them a broader sense for the initiative itself?
PR: We do have a new location, Disseny HUB Barcelona, a space dedicated to decorative arts, fashion and design, will host JOYA Barcelona for the first time. Besides the space, we prepare many different activities during the year, we did two photo shootings and videos with the selected pieces in special places, a retrospective exhibition with Ramon Puig Cuyàs to celebrate Catalan art jewellery and prepared special exhibitions together with 20 galleries in the city.
IR: What would you name as most difficult, after many years, in the selection process of the artists attending?
PR: To follow the same concept as a fair was the most difficult, to have exclusively art jewellery excluding all commercial brands was the most difficult part financially speaking. In other hand, specializing the fair in only one part of the jewellery field, gave us the possibility to connect with very interesting people, make a net of contacts with common interest and take part of amazing events in different countries.
IR: Which are the main challenges for the field to grow?
PR: The field of art jewellery will always be a niche, as the production is limited and it is a product for a type of public that appreciates art, design, fashion and other disciplines related with crafts and concepts. But this is part of the beauty, we will never be the industry and we don’t expect that, the niche and the special is a strong part of the field and its beauty. More and more people are interest in art jewellery since we have many platforms all over the world that promote this type of art, as fairs, websites and social media
IR: What do you expect from this edition of the fair?
PR: We hope people will enjoy more than ever the selection, the energy, the contacts and make good business with galleries, institutions and collectors. Our goal is to bring everybody under the same roof, as we hope it will result in good deals for all of them.
IR: Which artistic and technical trends are you discovering in the latest researches?
PR: Every day we receive emails, read the social media and see different things, new techniques and discover a new collection maybe from somebody that we already knew that is creating something different and experimenting or from somebody that just graduated and has a new vision about art jewellery. We are especially glad to see the change of scale at the pieces of Jamie Chung, she is now working on bigger objects and the pieces of Liana Pattihis, she is combining her silver chain enamelled technic with porcelain.
Image credits [from top to bottom]:
Sara Barbanti - Broche Carbon Oro Plata
Jounghye Park - Broche Seda Teñida A Mano Plata
Liana Pattihis - Broche Verde
Jeemin Jamie Chung - Objeto Laton Pigmento
Marian Ripoll - Broche Plata Acero Inoxidable
Viktoria Münzker - Broche Plata Erizo De Mar Cristal De Roca Perlas Espinas De Pescado Micro Granulos
Gigi Mariani - Broche Plata Oro Puro Patina
JOYA Barcelona Art Jewellery & Objects
4th,5th,6th October 2018
Disseny HUB Barcelona
La Plaça de les Glòries Catalanes, 38, 08018 Barcelona, España.
Free Entrance
About the Contributing Writer
Ilaria Ruggiero is a cultural manager and curator working in the field of contemporary art. She is the founder of Adornment - Curating Contemporary Art Jewelry, a curatorial integrated project dedicated to contemporary art jewelry. It aims to develop the knowledge and consciousness of contemporary jewelry as artistic discipline and as ground search for technique, aesthetics, and philosophy.
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