Newgen - British Fashion Council 2021

Call for Applications: Newgen, British Fashion Council

The British Fashion Council (BFC) is delighted to announce TikTok, the leading destination for short-form mobile video, as Principal Partner of its longest and most internationally celebrated talent identification scheme, NEWGEN. The BFC and TikTok will work together to create a bespoke programme of activity for all NEWGEN recipients, including streaming support of designer shows, mentoring, masterclasses and digital support for the recipients. TikTok will host a NEWGEN venue during London Fashion Week September 2021, with designer shows, content creation and hospitality opportunities. This partnership will also enable even more innovative fashion content to be shared across the entire TikTok ecosystem.

Clearpay, a leader in “Buy Now, Pay Later” known as Afterpay outside of the UK, will also support BFC NEWGEN as Official Partner. Core to Clearpay’s business is supporting new and emerging brands, with the ultimate goal of accelerating the fashion and retail industry in 2021.

NEWGEN is the BFC’s first and most recognised talent identification scheme that supports excellence in design and aims to build global, high-end fashion brands of the future. The initiative offers designers financial grants, showcasing opportunities and, with support from the BFC Business Development Team and NEWGEN committee led by Sarah Mower MBE, BFC Ambassador for Emerging Talent, delivers individual mentoring and business training sessions to assist the designers as they develop their business infrastructure and skills.

NEWGEN designers are identified by their creativity, strong design aesthetic and point of difference. Since its inception in 1993, NEWGEN has supported 250 designers and acted as a promotional launch pad for talent including Alexander McQueen, Christopher Kane, Christopher Raeburn, Craig Green, Erdem Moralıoğlu, Grace Wales Bonner, Jonathan Anderson, Molly Goddard, Nicholas Kirkwood, Osman Yousefzada, Roksanda Ilinčić and Simone Rocha to name only a few.

Applications for NEWGEN 2021/22 are now open. Details on eligibility criteria and how to apply can be found here.

Caroline Rush CBE, Chief Executive, British Fashion Council commented:

“Supporting excellence is at the core of the British Fashion Council’s strategy. The past year was extremely challenging, and much of our support went towards businesses that needed the funds to overcome the pandemic. As we look towards the future, we are delighted to bring back NEWGEN for 2021/22 with the support of a new Principal Partner. The BFC always understood the changing nature of fashion and led the way in technology and innovation. This is why we are extremely proud to be the first international Fashion Council to partner with TikTok to support emerging talent and we look forward to working with the team to showcase the best of what British fashion has to offer.”

Fine Jewellers apply here: