DiamArt and Desall Competition

DiamArt and Desall Competition






November 2020





Desall.com: DiamArt and Desall Competition

Design Brief


New idea contest on Desall.com: DiamArt and Desall invite you to design a new product or a new collection for the luxury world, conceived to be embellished by the innovative micro diamonds material DiamArt.

Company description

DiamArt is the story of a travel started as a dream and turned into reality thanks to the interweaving of passion, craftsmanship and industrial technology. A young company with deep roots.

An ever-evolving process that sees passion and determination entwined with each other. A world that stems from the ideas, courage and genius of Isidoro Ferrari who has been working in the stone industry and in the sector of diamond tools for more than 50 years. Curious, visionary, creative, he’s the soul of this adventure.
His pioneering spirit constantly keeps pushing him towards new goals.
After years of studying micro-diamonds, leading to the creation of what we like to call an extensive library with thousands of formulations, the recent idea of micro-diamonds surfaces also came into being.

What we are looking for

The brief is available in the following languages:


Download the Material files

Start creating your inspiration wall using the Inspiration tab and get inspired by the hints of other creatives!

DiamArt is looking for new products or collections designed for the luxury market, characterised by the use of decorative inserts or precious details realised with the innovative micro diamonds material DiamArt.


For the correct realisation of your proposals, keep into consideration the following guidelines:

Product typology: you are free to propose any kind of product for the luxury sector, inside the categories described below, specifically designed to be embellished by the DiamArt material that shall play an important role in the overall aesthetics. Proposals that suggest the decoration of products already present in the market won’t be taken into consideration for the purpose of the contest.

Categories: the products you propose shall belong to one of the following categories:

  • - jewellery
  • - furniture items
  • - interior decoration
  • - fashion accessories
  • - clothing items

For some examples of products to be embellished by the DiamArt material, you may refer to the following link: https://www.diamart.com

DiamArt featuresDiamArt requires a supporting material for the application, either made of glass or glass fibre. Depending on the product typology and on the context of use, either one material or the other will be most suitable, as better described in the following paragraphs. Both supports allow for several colour swatches, as per the colour palette provided in the Material files, with the possibility to also offer on-demand customised colour variations. However, each support shall be single-colour, that is it must be characterised by the same colour swatch over all its surface (for ex. colour gradations or juxtaposition of different colours on the same support are not allowed, etc.). You may nevertheless achieve polychromatic effects on the same project by placing different pieces side by side, each characterised by a specific colour. For more information on the material, please refer to the Material files.

Glass support: this support allows for a maximum size for the decoration of 240x240 mm, from which you can cut out any shape through waterjet. The total thickness of this support is 4,5 mm, which includes 0,15 mm of the micro diamonds layer. This support is suitable for direct gluing and, given its thickness, it is preferably used as an insert to be placed inside a dedicated recessed area on the target product, to prevent the glass edges from being exposed and thus to protect the decoration from any possible damage. At your discretion, you may place various glass supports side by side, keeping into consideration that the joint line (about 0,5 mm thick) will remain visible; accordingly, you will have to evaluate whether this joint may play an active role in the overall aesthetics of the product or not. Given its rigidity, the glass support is particularly apt for decorating furnishing times or for embellishing interior decorations. You may nevertheless suggest this support also for other product categories.

Glass fibre support: this support allows for a maximum decoration area of 320x480 mm, from which you can cut out any shape through waterjet or laser cut. The total thickness of this support is 0,5 mm or 0,7 mm with double-sided tape; in both cases 0,15 mm refers to the micro diamonds layer. The glass fibre sheet allows for many application possibilities, through direct gluingstitching or double-sided tape. It is thus particularly apt for the decoration of fashion accessoriesclothing items or jewellery, thanks to the flexibility of the glass fibre support. You have nevertheless to take into consideration that the glass fibre support combined with the micro diamonds layer does not offer the same softness/fluidity of ordinary fabrics; accordingly, you are invited to apply it on clothing items or fashion accessories where the presence of a more rigid fabric may have no drawbacks. At your discretion the possibility to propose this support also for different product typologies.

Production technologies: your proposals shall be apt for industrial processes, to allow for their mass production. The micro diamonds layer will be applied on the product in the modalities explained above, depending on the support. It will be of the utmost importance that the projects you present also describe the materials you intend to use. Proposals succeeding in providing also a rough estimate of the production costs will be particularly appreciated, keeping as a reference a batch of 10 – 100 pieces and a cost for the DiamArt decoration of about 2-3 EUR/cm2.

Target: the products you suggest shall be designed for a target above 25 years, with a purchasing power in line with the luxury sector. The target consumer is very keen on details and pays great attention to the product elegance and to the quality of the materials.

Values to convey: in line with the brand values, your proposals shall be able to convey the exclusive and precious trait of the micro diamonds material DiamArt, fully satisfying the expectations of the luxury consumer.

Deliverables: upload all the images that better present your projects (rendering, descriptions, CAD files, etc.), preferably showing some 3D rendering, photorealistic product placement images and specifying the materials used for your product. The proposals that will succeed in providing an overall idea of the production costs, as per the “Production technologies” paragraph, will be greatly appreciated. At your discretion the possibility to attach high resolution images or other materials inside a .ZIP archive.

Evaluation criteria: in the evaluation of your submissions the Sponsor will take into account the following criteria:

  • Aesthetics 5/5
  • Compliance with the target 5/5
  • Degree of innovation 4/5
  • Technical feasibility 4/5
  • Project submission 3/5

Contest timeline (UPDATED)
Add the contest to your calendar

Upload phase: 15th July 2020 – 10th November 2020 (1.59 PM UTC)
Community Vote: 10th November 2020 – 24th November 2020 (1.59 PM UTC)
Client Vote: from 10th November 2020
Winner announcement: approximately before the end of December 2020

Optional deadlines
Concept revision: 31st August 2020 (1.59 PM UTC)
End of hidden option: 12th September 2020 (1.59 PM UTC)

Concept revision: deadline for requiring an optional revision of your project by the Desall team. In order to request a revision, upload your project, include the description project and save it as draft (SAVE DRAFT) from the upload page and send your request to the Desall Team via e-mail or through the contact form. The revision is NOT mandatory: it serves only as a further opportunity for the participants but does not constitute a condition for participation, nor does it constitute any advantage in the final evaluation.

End of “hidden option”: deadline for setting the design privacy of your submissions to “hidden” (cf. FAQ)

Eligibility and submission
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the www.desall.com web site, via the upload page related to “DiamArt Luxury Design” will be accepted.

1°: €4000
The selection of the winner by DiamArt will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief presented.

Option right
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of Euro 2,000.00= (two-thousand/00) for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.

For all the details and to apply