Crafted, Walpole

Walpole Crafted


Call for Applications






Keri Beak, Crafted Programme Manager


Call for Applications, Walpole's Crafted Programme 2017

Walpole and patron Vacheron Constantin invite traditional and contemporary artisans and craftspeople to submit applications for the prestigious 10th-annual Crafted programme.
Skilled craftspeople interested in developing the commercial side of their business with the help of expert luxury industry leaders have until Monday 27th February to apply for the 2017 Walpole Crafted programme. Please click here for the selection criteria and here to download the application form.

About Crafted
Realising the reliance that many luxury brands have on the fine skilled work and experience of craftspeople and artisans, Crafted was established in 2007 by founder and programme chairman Guy Salter and Walpole.

The annual Walpole Crafted programme is now celebrating its 10th year and provides one-to-one mentorship and a series of developmental workshops for up to 12 individuals and businesses each year. Both applications to, and the programme itself, is open to all makers at no cost. 

The selected mentees attend a series of all-day workshops focussing on key business skills such as strategic planning; raising finance; marketing; IP and brand protection and trade and export. 

Business Mentors

Crafted mentors include business leaders from the luxury industry, including Guy Salter founder and chairman of the Crafted Programme. The 2016 mentors were Robert Ettinger, Ettinger; Jo Newton, Fortnum & Mason; Alistair Hughes, Savoir Beds; Richard Miller, Halstock; Ed Mason, Mason Campbell; Nicholas Roberts, Roberts Retail and Barbara Snoad, BSBS.
The aim of Crafted is to foster a sense of entrepreneurialism in highly skilled artisans, developing the commercial side of their businesses, providing opportunities to help them to expand and realise the extra potential beyond the traditional owner/maker scope of many craft businesses.

Section Process

Once all applications have been received, a shortlist of selected applicants will be invited to London to meet the Crafted selection panel of luxury and industry experts where they will asked to prepare a business presentation, show examples of their work and share their business plan for the next three years.

The shortlist of selected applicants will asked to submit their three-year business plan. After which they will and invited for a thirty minute interview with in front of an expert panel of luxury industry experts at a central London location in early 2017.

Each applicant will be expected to prepare a short twenty minute presentation of their business, showing examples of their craft; both finished pieces and work in all stages of development.

Application Deadline

Please note that the closing date for applications is Monday 27th February 2017.

Unfortunately we are not able to consider any applications received after this date.


For further information, please contact Walpole Crafted Programme Manager, Keri Beak at

Selection Criteria

Application Form