Anja Potze Celebrates
21-Year Milestone


Worcester Jeweller Anja Potze Celebrates 21 Year Milestone

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A respected Worcester jeweller has marked her 21st anniversary in the city. Award-winning jewellery designer Anja Potze has become one of city’s leading jewellers since arriving in Worcester in the nineties, building a customer base from across the county and beyond.

In the past 18 months alone two new members of staff have joined the Friar Street business which was also recently rated as one of the top jewellers in Worcester by the website, Three Best Rated. 

Award-winning design expert and Birmingham School of Jewellery graduate Laura Golborne has joined the six-strong team alongside commercial and retail expert, Felicity Allen.

Anja said,“To be celebrating our 21st birthday here in Worcester is amazing and I want to say thank you to all our customers, new and old.

“It’s a big milestone for any business and we wouldn’t be here without that support.

Over recent years we have added expertise to our team, invested in our Friar Street store, regularly unveiled beautiful designs and launched a new website which has ensured our customers can shop with us whenever and wherever they please. It’s essential we continue to be innovative.”

Anja, who moved from her native Netherlands to England when she was 21, added,“We are ready for another 21 years here in Worcester, a city which at the moment is thriving. With new collections set to be launched for Christmas, it’s an exciting future ahead.”

Anja qualified in Amsterdam and has been designing jewellery since she was nine. During her career she has designed pieces for a number of famous faces, including the late Baroness Thatcher.

A proud supporter of causes across Worcestershire, Anja is a patron of county non-profit organisation CG5 and a supporter of the Worcestershire Breast Unit Haven. The business is also the shirt sponsor for the Worcester Valkyries Women’s Premiership rugby team.


Sarah Salmon


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