Online jewellery search trands revealed


Virtual Window Shopping: Jewellery 2020

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Global fashion search platform Lyst released today its latest trend report, Virtual Window Shopping: Jewellery 2020.

To compile the results, Lyst analysed the online shopping behaviour of more than nine million shoppers a month searching, across 12,000 brands and retailers.

While tracking various spikes in searches, current trends and the impact of a global lockdown in the jewellery market, this report highlights the fastest rising categories and micro trends we have seen online over the past 12 months.

The jewellery report reveals that:

  • This year, 68% of jewellery shoppers searched for gold pieces.
  • Worn by influencers including Hailey Bieber and Bella Hadid, gold hoop earrings have seen a 51% spike in searches over the last 12 months.
  • Brooches has been the fastest rising category of 2020. After Timothée Chalamet led the way with a vintage Cartier brooch at the 2020 Academy Awards, more than 20,000 shoppers searched for similar jewelry pieces.
  • While many weddings have been postponed, searches for engagement rings have remained strong, increasing 50% over the month of April.
  • Pearls are rising in demand: Harry Styles’ frequent appearances with pearl necklaces have caused a 31% spike in demand for similar pieces averaging 11,000 monthly searches since January.
  • With a 150% increase in male shoppers this year, men’s jewelry is emerging as a powerful category.
  • Jewelry searches including words such as “recycled,” “sustainable” and “ethical” have increased 15% this year. “Recycled gold” has also been a popular term, with demand jumping 29% year-on-year.

If you would like to reference any of the information in this report please credit 'global fashion search platform Lyst' and include a link to the Jewelry 2020 Report:


Rebecca van Rooijen


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