The Shape of Chopard: Heart shaped Valentine's novelties

That is precisely the question that the Chopard workshops has been addressing for many years, honing each of the details that contribute to making this heart a peak architectural achievement. The excellence and fullness of its pleasing proportions encapsulate the very idea of beauty. Its infinitely soft, ergonomic and gently rounded curves were achieved by developing countless prototypes aimed at achieving the golden ratio, the magic formula that would give rise to the perfect design.

This peak of formal perfection also stems from research into the heart's pivotal focal point, where the two curves meet to form a perfect angle. It is this design that instils the heart with its spirit, its mischievous, joyful and generous character. It gives rise to an incomparably rich spectrum of emotions, when a superlative interpretation of form becomes truly meaningful. Through its aesthetic perfection, the heart becomes inseparably bound up with the excellence and fine craftsmanship of Chopard, alchemist of shapes and Artisan of countless Emotions.

Chopard and the heart have a longstanding shared history. First and foremost, that of the Scheufele family, which is primarily guided by the heart in giving meaning to the future of the company. Through its positioning on the Grand Luxe scene, the wealth of its creative strength, its corporate culture based on craftsmanship and perpetuating artisanal skills, Chopard distinguishes itself in each stage of its development by choices testifying to deeply rooted ethical awareness. The excellence it pursues in all fields is nurtured by a world vision profoundly respectful of human beings and of the planet. Since 2013, Chopard has undertaken in-depth reflection on the ecological handprint of its activities. The Journey to Sustainable Luxury thus starts at the very beginning of the production chain, with its attendant challenges relating to respectful sourcing and traceability of raw materials. Since July 2018, Chopard has been using 100% ethical gold for its watch and jewellery production. The Big-Hearted Maison is exactly that: a series of decisions and actions – at once intimate and vast, local and universal – that carry the hope of a world whose ceaseless movement always stems from the impulses of the heart. 

For more information, visit: www.chopard.com