New Business Growth Programme desiged to scale up jewellery businesses
The Goldsmiths’ Centre Launches New Business Growth Programme
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The Goldsmiths’ Centre launched a new Business Growth Programme, designed to offer business skills short courses and inspirational talks tailored to the fine jewellery and contemporary silversmithing sectors, earlier this month. Led by experts and industry practitioners, this programme aims to provide ambitious entrepreneurs with the tools to confidently craft their business skills and spearhead a step-change in their practice.
From prestigious business incubation programmes for emerging makers, such as the Getting Started and Setting Out courses, to one-day intensive short courses for more established businesses, and a successful leadership pilot programme started in 2017, the Goldsmiths’ Centre in London is looking to empower craftspeople with the skills to run a successful business and scale up their activity.
All programmes are underpinned by exclusive industry research, commissioned by the Goldsmiths’ Company, which provides unique insight into consumer behaviour in the UK. Through the series of short courses and inspirational Creative Links evening talks, participants can now access essential business knowledge at every stage of their career; thereby thriving in a supportive network within the industry.
Charles Benoliel, Production Director of Design, Build, Cast commented:
“I’ve been trained throughout my career and also at university as a goldsmith and designer. But, when it came to running this company there were lots of things that I didn’t know. The Business Growth Programme helped me with the financial side and all the other things that I don’t actually get access to in my day-to-day working. It gives you access to the people who can advise you the right way to do things.”
Peter Taylor, Director of the Goldsmiths’ Centre explained that:
“Research carried out by the Goldsmiths’ Centre in 2016 with 248 businesses based in the UK clearly indicates that fine jewellers and contemporary silversmiths are extremely ambitious, but often lack the training to develop their businesses. We are now able to offer wide spanning intensive courses and one-off workshops, as part of our Business Growth Programme for fine jewellers and contemporary silversmiths, that will give them access to the right support, which has historically been out of reach of most small businesses.”
The Business Growth Programme kick-starts in March 2018 with a series of one-day courses and inspirational evening talks, tailored to be stand-alone or attended as part of a series:
22 March 2018 – Grow Your Digital Business in 2018! From understanding how to use social media to the power of online advertising and from creating the right video to augmented reality apps, join David Taylor for an easy-to-understand one-day workshop designed to help you negotiate our predominately digital landscape.
10 April 2018 – Defining Your Brand Emma Harris, former Eurostar Marketing Chief and Brand & People Consultant, leads a specialised one-day short course on how to develop a clear brand identity, that helps you to stand out from others in the industry, and gives you a decision-making lens for your business.
17 April 2018 – Online and Offline Marketing Join Emma Harris, former Eurostar Marketing Chief and Brand & People Consultant, for an effective one-day short course to gain invaluable insight on how to capitalise on the power of digital marketing, social media, PR and advertising.
19 April 2018 – Creative Links: Claire Adler & Valery Demure in Conversation Luxury media consultant and writer, Claire Adler, is joined in conversation by curator of extraordinary accessories and devoted talent spotter, Valery Demure.
For more information and to book onto upcoming programmes
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