First Jewelry Launches for the First Time in the UK

The Toronto based brand has been a staple of the retail bead and charm market throughout  North America, and with a recently expanded product offering and the hugely popular  PEANUTS© by Persona licenced collection, has now made its debut to UK and European retailers.

The expertise of First Jewelry Limited in marketing and distributing silver jewellery for unique market segments has positioned the Persona brand for success with UK consumers starting this  fall.

“First Jewelry was thrilled to launch Persona in the United Kingdom with a sponsorship at IJL this year,”  says CEO and President Neil Travis. “The diversity  of our assortments, our extensive marketing support, and the  huge success  of our  exclusive PEANUTS by Persona collection  give us something completely unique to offer UK jewelry retailers and their discerning customers.”

Offering a stunning array of classic and ontrend pieces made from only the highest quality materials, Persona beads and charms have been a resounding success throughout North America, where the brand is currently sold in more than 1,000 retail locations.

Consumers are drawn to Persona’s offering, which gives  them a unique and fully customizable way to  express their individuality, but doesn’t compromise on style  like other bead  and charm brands. 

New collections are introduced multiple times a year, ensuring Persona’s  assortment always reflect the latest trends in both jewellery and the larger world of fashion. In the past year, sales of Persona have been taken to the next level as a result of new collections that feature  partnerships with  beloved  and  iconic brands such as Peanuts. Thrilled by this great success, and recognizing consumers’ appreciation of styles that reflect  popular culture and nostalgia,  First Jewelry plans  to launch even more fun and exciting licenced collections for Persona over the coming year.

www.personaworld.com