#SheDressedMe campaign takes off ahead of

UK Jewellery Awards


#SheDressedMe campaign takes off ahead of UK Jewellery Awards

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Guests at the UK Jewellery Awards will get the full paparazzi treatment next week after more than 20 designers signed up for the #SheDressedMe campaign and offered their jewels to ticket holders wanting to 'borrow' a bit of extra dazzle.

The #SheDressedMe campaign, launched recently by the Women’s Jewellery Network (WJN),  has attracted the support of a wide range of female jewellers, all prepared to loan out pieces to be worn on the red carpet to gain industry and general media exposure.

They include Rachel Galley; Roseanna Croft; Judith Peterhoff Jewellery; Michelle Tuck Jewellery; Shen London; Mona Pink; Domino; Gecko; HSD Jewellery; Olivia & Pearl; Veiled Rebel; Eleanor Symms; Emily Grace Jewellery; Genna Delaney; Sono Perla, Clogau Gold, Eden Diodati, Phine London, Sif Jakobs Jewellery, Hargreaves Stockholm, Natalie Perry Jewellery and Chupi Jewellery.

WJN co-founder Victoria McKay said: “We have been absolutely overwhelmed by the numbers of designers who want to take part in #SheDressedMe, and who are willing to loan their jewels for the night. 

"This is such a great opportunity to support and promote female designers, and also a brilliant chance for UK JewelleryAwards guests to get to know new collections and makers. We can’t wait to see who everybody chooses to wear on the night.”

 McKay and co-founder Kathryn Bishop will be dressed by Sian Evans and Eden Diodati, while WJN ambassador and jewellery journalist Rachael Taylor, who was a judge at this year’s UKJA and will be presenting an award on the night, will wear Satta Matturi.

To take part in #SheDressedMe, UKJA guests – male and female – should wear jewels designed or made by women and share an image of themselves or the jewels on social media using the hashtags #SheDressedMe and #UKJA18.

UKJA guests wishing to borrow jewels through the WJN loan service should contact the WJN via social media or directly on contact@womensjewellerynetwork.com. Brands wishing to take part in the loan service can also contact the WJN to be included. 


Kate Laven


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