PRESS RELEASE: Wolf Announces The Appointment of Helen Kirkup as Brand Manager For UK & Ireland

WOLF, the over 190-year-old, luxury watch and jewellery storage brand, is delighted to announce the appointment of Helen Kirkup as Brand Manager, UK & Ireland.

A respected figure in the horological industry, Helen joins WOLF, the five-generation family-owned business with almost two centuries of specialist experience in the luxury watch and jewellery sectors. Her career is defined by a deep expertise in high-end haute horology and a proven track record of elevating prestigious global brands within the British and Irish markets.

Most recently, Helen served as the UK Brand Manager for Montres Breguet (part of the Swatch Group), where she spent over 12 years overseeing brand strategy, retail partnerships, and high-profile events for one of the world's most storied watchmakers. Her extensive background also includes leadership roles as Brand Manager for Montres Corum and National Accounts Manager for Gucci Timepieces, providing her with a comprehensive 360-degree view of the UK & Ireland’s luxury retail landscape.

‘We are delighted to welcome Helen to WOLF. Her deep understanding of the watch industry and long-standing relationships within the UK & Ireland market make her a great addition to our team. As we continue to strengthen our presence in this important region, Helen’s expertise will be invaluable in looking after our existing UK & Ireland customers and driving new growth.”   Simon Wolf, CEO, WOLF.

The Brand

Since 1834, WOLF has been crafting timeless designs that bring together quality, innovation, and sustainability. With over 190 years of expertise, WOLF create handmade pieces designed to last a lifetime, protecting what matters most to you. Committed to protecting the planet, WOLF proudly holds the Positive Luxury Butterfly Mark, ensuring every choice we make reflects care for both your legacy and the environment.

WOLF | Protect Your Legacy | www.wolf1834.com