PRESS RELEASE: The Betts Group Makes Strategic Investment in Fairever to Advance Responsibly Sourced Precious Metals

Birmingham-based precious metal expert, The Betts Group, has made a significant strategic investment in German company, Fairever, which has specialised in sourcing and supplying Fairtrade Gold, Fairmined Gold and Fairmined Silver to the jewellery trade since 2015.

As a long-term partner, The Betts Group has supported Fairever since its inception, helping to build the market for Fairtrade and responsibly sourced gold across Europe. Now, with this latest investment, The Betts Group will deepen its involvement with the Leipzig-based brand and add further sources of responsibly sourced precious metals, including Single Mine Origin (SMO) Gold and AgAIN Silver, to its portfolio.

The Betts Group will also support Fairever through access to additional resources, technical expertise and a global network of miners, refiners, collaborators and customers.

Although Fairever will continue to operate as an independent business, The Betts Group Managing Director, Charlie Betts, has joined its management team as Co-Chief Executive Officer, working alongside Desirée Binternagel, effective immediately. Florian Harkort, Fairever’s founder, will remain part of the company and continue to contribute to its development.

Together, both companies will continue to nurture and promote their shared values, such as encouraging fair mining practices, creating a positive impact on mining communities, and supporting environmental causes.

The Betts Group Managing Director, Charlie Betts, says: “Fairever has been instrumental in shaping the market for Fairtrade and responsibly sourced gold in Germany and Europe. We have always enjoyed an excellent working partnership with Fairever, with closely aligned visions of how the global precious metals market needs to develop. This closer connection allows us to expand the Fairever portfolio with Single Mine Origin Gold and AgAIN Silver, setting new benchmarks for traceability and sustainability. We are committed to driving responsibility in the precious metal industry forward.”

Fairever CEO, Desirée Binternagel, comments: “From day one, Fairever and The Betts Group have worked in true partnership. Our relationship has always been based on trust, shared values, and a mutual commitment to making precious metal trading more responsible. I’m delighted to take our collaboration to the next level. For our customers, everything stays the same, and now we have even greater strength and can offer new, innovative products.”

Florian Harkort, Founder of Fairever, adds: “When we started in 2015, Fairtrade gold was still a niche topic. Today, Fairever represents a movement that has grown through the work of many passionate believers. I’m excited to continue shaping this path together with a strong international partner at our side.”

The Betts Group is the UK’s leading supplier of responsibly sourced precious metals. Customers can access fully traceable Single Mine Origin (SMO) Gold sourced from SMO Member Mines around the world and AgAIN Silver, which is guaranteed to be recycled from medical X-ray waste collected from NHS sites nationwide. Its segregated refining capabilities also ensure The Betts Group is the UK’s only certified refinery for Fairtrade and Fairmined metals, something that is supported by its status as a Certified Member of the Responsible Jewellery Council.

For more information, email vanessasomers@bettsmetals.co.uk or telephone 0121 233 2566.

About The Betts Group

The Betts Group is one of the world’s oldest precious metal businesses, having been established in Birmingham’s Jewellery Quarter in 1760. We offer a range of specialist services, such as precious metal refining and manufacturing, and provide access to an unrivalled breadth of products, including investment bullion and coins, wedding rings, wrought items, grain and findings, and professional tools. Our in-house manufacturing facilities specialise in segregated refining techniques, bespoke coloured alloy production, and precious metal recovery from a range of waste materials.

As a vocal advocate of responsible sourcing, The Betts Group is the only licenced Fairtrade and Fairmined gold refiner in the UK. We have also pioneered Single Mine Origin (SMO) Gold, which offers luxury brands and retailers a responsible, fully traceable option without a premium price.

Today, we blend traditional and contemporary knowledge to provide outstanding customer service, products and leadership for the precious metals industry. We support manufacturing jewellers, designers, jewellery students and hobbyists by supplying a comprehensive range of bullion and jewellery supplies backed by an experienced and friendly team. Our goal is to protect our industry for future generations whilst driving ever-higher environmental and sustainability standards.

The Betts Group continues to operate from Birmingham’s Jewellery Quarter and is led by the ninth consecutive generation of the Betts family. We pride ourselves on being custodians of the past and pioneers of the future.

bettsmetals.com

About Fairever GmbH

Founded in 2015 by Florian Harkort, Fairever is a leading supplier of Fairtrade and responsibly sourced precious metals for goldsmiths, jewellers, and manufacturers across Europe. The company serves over 500 businesses and is actively engaged in education, consulting, and partnerships to promote fair working conditions and environmental responsibility in gold mining.

fairever.gold