PRESS RELEASE: Sarah Jessica Parker Joins Astrea London As Global Creative Director & Founding Partner

Astrea London, the pioneering luxury jeweller redefining the future of diamonds through its world-renowned luxury lab-grown diamonds, is proud to announce the appointment of Sarah Jessica Parker as its new Global Creative Director and Founding Partner. 

A celebrated style icon, Sarah Jessica Parker has shaped global culture and style for decades. Now, she joins Astrea London, becoming a new visionary of the global lab diamond movement and charting a bold new course for sustainable luxury, one where technology, design, and responsibility converge to transform the diamond industry.

This partnership unites two successful entrepreneurs — Sarah Jessica Parker’s unmistakable New York eye with the European sophistication of Nathalie Morrison, Founder and CEO of Astrea London. Together, they share a vision for the future of the diamond industry - embracing the heritage of diamonds yet redefining their purity through innovation, design and social responsibility.   

Sarah Jessica’s role will extend beyond creativity. As a Founding Partner and joint spokesperson alongside Nathalie Morrison, Founder and CEO of Astrea London Limited, SJP will champion Astrea London’s commitment to making a positive social impact, with part of the company’s yearly income dedicated to 

education for underprivileged children and other global causes. This balance of craftsmanship, innovation, and philanthropy underlines the brand’s ambition to lead not only the jewellery industry but also the conversation on how luxury can be a force for good.

As Global Creative Director, Sarah Jessica Parker fuses the highest level of craftsmanship with Astrea London’s values of innovation, sustainability, and social responsibility. She has already influenced the brand’s newest collections and will launch a collection of 12 cornerstone designs later this year. “I have always believed in sustainability and innovation in design. Joining Astrea London feels like a natural step – together, we are embracing the future of diamonds in a way that is both responsible and beautiful,” said Sarah Jessica Parker. 

Founded just two years ago by Nathalie Morrison, Founder and CEO of Astrea London Limited, the company has achieved remarkable milestones within its first 18 months, attracting a prestigious shareholder base and underpinning its ambitious plans with a recent successful fundraising. Astrea London has quickly established itself at the pinnacle of the luxury lab-grown diamond jewellery market; expanding its international presence to Villa La Coste (Provence, France), Fairmont Windsor Park (Windsor, UK), and One&Only (Kea Island, Greece). This October, three new Dubai boutiques will open, marking the next chapter in the brand’s global journey: including the opening of Astrea London’s flagship boutique at the Mandarin Oriental Jumeirah, Dubai and the first Seven Carats Afternoon Tea Experience at Astrea’s partnered laboratory in Dubai.

“Sarah Jessica epitomises timeless style, innovation, and integrity, qualities that define Astrea London. Together, we will continue to push boundaries, creating jewellery that not only represents the highest craftsmanship but also redefines what it means to own a diamond in today’s world. With no limit to what can be done, Astrea London will set a new global benchmark for sustainable luxury.” Nathalie added: “At Astrea we embrace the beauty of diamonds and their rich heritage and we look to elevate diamonds using technology and science to create perfect stones of any colour certified to the highest standard possible”

Astrea London has positioned itself firmly at the very top of the diamond market, producing only the top 1% of diamonds worldwide - D and E colour, VS2+ stones establishing itself as the leading high-end Lab grown diamond brand globally. Its latest collaboration with Sarah Jessica Parker will debut D-IF grade stones, which correspond to just 0.01% of the world’s diamonds, each certified with advanced light performance grading from IGI, GCAL and currently GIA. This standard sets Astrea London apart from anything else in the market, ensuring brilliance and beauty unmatched by traditional jewellers.

Astrea London’s collaboration with Sarah Jessica Parker will showcase diamonds at the very highest level of rarity, inspired by expert curation and ethical sourcing, each piece crafted to embody elegance, individuality, and the brand’s signature commitment to sustainable luxury. 

Under Sarah Jessica Parker’s creative leadership, Astrea London continues its mission to redefine lab-grown diamonds as the next stage in the evolution of luxury, combining science with art to craft diamonds that are not only breathtaking, but also ethical, innovative, and enduring.

About Astrea London

Astrea London creates luxury laboratory-grown diamond jewellery using only the purest and highest-quality stones in D, E and F coloured VS1+ grades (the top 1% of mined stone quality worldwide). Offering a sustainable and ethical alternative to mined diamonds, Astrea’s creations are fully traceable, environmentally responsible, and crafted with zero humanitarian or ecological disruption.

Website: www.astrealondon.com