PRESS RELEASE: Poiray Unveils Its Parisian Elegance Inside Printemps New York

Founded in 1975, Poiray embodies a joyful, free-spirited, and multifaceted femininity. Instantly recognizable and irresistibly desirable, its fine jewelry and watch creations accompany women through every aspect of their lives. An echo of a gesture, a reflection of a mood, Poiray’s jewelry becomes a confidante. Each piece offers a delicate interplay of movement, color, and light. Inspired by Art Deco, Maison explores a supple, vibrant elegance that adapts seamlessly to the rhythm of those who wear it.

Inspired by the bold geometry of the Art Deco movement, the Maison captures the essence of Parisian art de vivre, a chic, contemporary attitude, free from convention. Today, that spirit arrives in New York, at the heart of Printemps, a new flagship destination located at 1 Wall Street, in Manhattan’s Financial District.

Spread across 5,000 square meters over two floors, this historic 1931 building, formerly the Bank of New York headquarters, has been reimagined by architect Laura Gonzalez as a Parisian pied-à-terre: oak parquet flooring, marble accents, raw materials, and natural light... An elegant design language that blends French codes with New York energy.

Poiray unveils its universe within the Boudoir, a refined, intimate space inspired by a Haussmann-style Parisian apartment. Dedicated to feminine luxury, it brings together fine jewelry, eveningwear, and designer accessories in a warm and exclusive atmosphere, ideal for private appointments, bespoke experiences, and tailor-made brand activations. The Dune de Poiray collection, Maison’s organic and precious signature, will be unveiled there, in perfect harmony with the softness of the setting.

This strategic opening reflects a new dynamic for the Maison, recently acquired by Thierry and Arnaud Gillier. Best known for the success of Zadig & Voltaire, the two brothers bring a bold creative vision and strong international ambition to Poiray, reinforcing its contemporary positioning and global reach. 

From Paris to New York, Maison Poiray continues to celebrate women who shape the world with brilliance.