PRESS RELEASE: Peanuts X Alice Sunderland launches Snoopy jewellery collection for the 75th anniversary
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Peanuts and Alice Sunderland are unveiling a special jewellery collection celebrating Snoopy’s 75th anniversary. Dutch high-end jewellery designer and diamantaire Alice Sunderland created a fully 3D Snoopy pendant in both diamond and gold, handcrafted with her team of artisans in Antwerp. The diamond limited edition features around 1,091 natural diamonds, is released in 75 numbered pieces, and is the result of two years of development. The gold edition is available without limitation.
During a global livestream on November 19, the designs were revealed for the first time to Snoopy fans and collectors from the US, Japan, China, the UK, Germany and beyond. The campaign was filmed at Castle De Wittenburg, and the official release followed two days later.
“Snoopy is instantly recognizable with his round, playful shapes,” Alice says. “This joyful pose, arms lifted in the air, captures pure happiness. We wanted to translate that feeling of warmth and nostalgia into a timeless jewel.”
Craftsmanship & Iconic Design
This collaboration between Peanuts and Alice Sunderland brings together an iconic character and refined jewelry design. Each piece is handmade in Antwerp, blending contemporary elegance with a touch of nostalgia. The launch aligns with the global trend of transforming beloved characters into luxurious collectible objects.
About Alice Sunderland
Alice Sunderland is a Dutch high-end jewelry designer and diamantaire. From her studio in Amsterdam and her workshops in Antwerp, she creates handcrafted pieces that capture personal stories and milestones. Her signature design, the Calendar Ring, has won the INSTORE Design Award (Chicago) and the JCK Jeweller’s Choice Award (Las Vegas). Her vision: Everlasting Moments.
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