PRESS RELEASE: National Association of Jewellers Joins Creative UK to Strengthen Industry Visibility and Voice

The move follows last year's acknowledgement from the Department for Culture, Media and Sport (DCMS) that the UK jewellery industry plays a vital role in the broader creative economy. By becoming a member of Creative UK - a national organisation that champions and connects the UK's creative sectors - the NAJ aims to support greater policy engagement and access to practical resources for businesses and organisations across the industry.

Creative UK unites the creative industries and the cultural sector to harness collective influence, support sustainable growth, and advocate for long-term investment. Its work includes policy development, research, funding, and business support programmes that benefit members across advertising, architecture, TV and film, photography, publishing, music performing arts, interactive software, fashion and importantly, craft.

Ben Massey, CEO of the NAJ and Chair of the UK Jewellery, Silverware and Allied Crafts Roundtable, commented,

“Creative UK has a proud history of constructive collaboration with policymakers. As recognition of the creative industries continues to grow, we are eager to contribute on behalf of the jewellery, silversmithing, and allied trades sector, highlighting its rightful place within the broader creative community.

“While the creative industries encompass a wide range of disciplines, there remains important progress to be made in ensuring that sectors rooted in making and craftsmanship are fully represented and supported. We look forward to learning from the wider Creative UK network and from Creative UK itself, as we work together to strengthen the voice and visibility of our sector.”

About the NAJ

We are the leading voice for the UK Jewellery industry, shaping the way for our 1500 member companies employing 24,000 people. We protect, promote and prepare our members to make them Fit for the Future. The Association was formed in 2015 through the unification of the British Jewellers' Association (BJA) and National Association of Goldsmiths (NAG). The Institute of Registered Valuers is also part of the NAJ family, comprised of around 100 professional valuers with formal qualifications and substantial experience. Every NAJ member is required to abide by the NAJ's Code of Conduct - based on honesty, integrity and professionalism