PRESS RELEASE F.Hinds launches exclusive Dementia UK collection in-stores

Consisting of a beautiful Silver and Diamond Heart Locket (RRP £69.99) and pin badges, this collection will see 100% of profits donated directly to Dementia UK to support the life-changing work of Admiral Nurses across the UK. They aim to offer expert advice and compassionate emotional support to help families care for loved ones with dementia.

To celebrate the launch, F.Hinds will see Dementia UK make appearances at select stores to be on hand to speak to customers and raise awareness of the charity’s vital services. Some stores are also going the extra mile in their fundraising efforts to encourage further donations to the charity with in-store raffles with fantastic prizes to be won. From 

beautiful jewellery pieces to gift vouchers, these raffles provide customers with even more ways to support the cause and make a meaningful contribution to Dementia UK’s services. Shoppers are encouraged to pay a visit to their local branch to find out more and to get involved.

The collection is available to shop now at F.Hinds stores nationwide.

Natasha House, Marketing Manager at F.Hinds, commented “Dementia touches the lives of so many families across the country, and we’re honoured to support the incredible work Dementia UK does every single day. We hope our customers will join us in making a real difference by purchasing from the collection – and for those local to the Ashford branch supporting our brilliant raffle! We’re looking forward to kicking off the campaign, and are proud that every contribution will help to provide more families with the expert care and understanding they need.”

For more information on F.Hinds and their Dementia UK collection, please visit their website.

About F.Hinds

From humble beginnings in Paddington in 1856 to 118 stores across England, Scotland and Wales in 2024, F.Hinds is proud to be a strong, family owned and independent British business.

Having been on the high-street for over 165 years, F.Hinds won the “Retail team of the year at the UK Jewellery Awards 2023, as well as “Retailer of the Year”  in 2023.F.Hinds was given the “Outstanding Contribution to the Industry Award” at the Retail Jeweller Awards in September 2022 and the company was also voted “Multiple Fashion Jewellery Retailer of the Year” in 2019 and 2021.

Selling a wide variety of jewellery, watches and gifts for every occasion, F.Hinds offers a full range of services including Gold for Cash, jewellery design, remodelling & repairs, watch servicing & battery replacements, valuations, insurance and more. In 2019, F.Hinds also welcomed outlet jewellery and watch specialist Chapelle to the family, with the outlet brand offering discounts of at least 30% off high street prices.

As a socially responsible business, F.Hinds ensure they work to several industry standards, including those of the Responsible Jewellery Council (RJC) and the National Association of Jewellers (NAJ). Suppliers and manufacturers are also expected to strive to match these exacting standards, as well as complying with Ethical Trading rules. F.Hinds was the first and is still the only Authorised Diamond Dealer® (ADD) accredited retailer in the UK.

The business is working to minimise the impact of discarded items on the environment, with their watch scrappage scheme and repairs service, designed to encourage upcycling and extending the life of pieces. Recycled packaging is available, used watch batteries are all recycled, and waste electrical items are recycled in accordance with WEEE Regulations.