PRESS RELEASE: Award-Winning Jeweller Launches Consultancy For Jewellery Manufacturers, Product Developers, And Brands

With over two decades of experience crafting exquisite, one-of-a-kind pieces for private clients, Poppy has become synonymous with artistry, craftsmanship, and meaningful storytelling through jewellery. Her consultancy enables businesses to tap into that expertise to develop commercially successful collections, uncover gaps in their product offerings, and optimise their creative and production processes.

From refining brand identities to boosting digital visibility through tailored SEO and marketing strategies, the consultancy is designed to offer comprehensive, practical support with a focus on long-term success and creativity. Clients can also benefit from personalised mentoring, sustainability insights

and in-depth business audits designed to uncover new growth opportunities.

While this expanded consultancy direction meets the needs of larger-scale operations and product teams, it still maintains a commitment to mentoring independent jewellers and smaller studios looking to grow with confidence and clarity.

Poppy is currently completing a Master’s in Graphic Design, focusing largely on the psychology of visual perception and how design influences consumer decision-making — a unique angle that adds depth to her approach when advising on both creative and commercial fronts.

Having been recognised in the Professional Jeweller Hot 100 2014, Highly Commended for the Professional Jeweller Collections of the Year 2024, and Shortlisted for Retail Jeweller UK Jewellery Awards 2024, Poppy now brings that same level of excellence to those seeking clarity, confidence, and momentum in their jewellery ventures.

On the launch of her consultancy, Poppy shares her excitement, stating:

“Over the past two decades, I’ve worked across all areas of the jewellery industry - from designing bespoke pieces to managing production, branding, and client relationships. I understand the challenge of balancing creativity with commercial success.

During a growth programme for female founders, I had a lightbulb moment when others began asking for advice on entering the jewellery world. That’s when I realised my experience in design, manufacturing, and retail could offer real value.

This inspired me to launch The Jewellery Design Consultant— a consultancy that combines strategic insight with creative mentorship to help businesses at every level find their voice, refine their direction, and build collections that resonate.”

Since its launch, The Jewellery Design Consultant has already begun to resonate with a new generation of jewellery talent, with early client successes reinforcing the demand for this kind of hands-on, thoughtful guidance.

Consultations are available globally, both in-person and online. To learn more or book an appointment, visit www.thejewellerydesignconsultant.com.

About Poppy Elder Fine Jewellery

Poppy Elder is an award-winning jewellery designer with over 20 years of experience in the industry. Specialising in bespoke designs and unusual engagement rings, her creations are crafted with care, passion, and sustainability at their core. Based in Birmingham’s Jewellery Quarter, Poppy’s work is a testament to her dedication to ethical luxury and timeless design.